How to Price Art Tools, Tips & Formulas
Practical Advice on How to Price Your Art to Sell
Discover the Best Ways How to Price Art
A sound pricing strategy is a key component to commercial success as an artist. The Goldilocks Theory is what you need. That is, you want your price to neither be "too high" nor "too low'. You want it "Just Right."
When you price your art too high, you lose sales. When you price it too low, you lose profit. More goes into effective art pricing than some formula such as price-per-square-inch.
There Is No Catch
An artist asked recently to know the full price of the course. I replied it is the $14 as seen on the button above. That's it. I want artists to be successful and know helping them with pricing is one of the best things I can do. Making the tools and information affordable is my way of helping. The small price shows you are serious. It also helps defray the cost of course and website maintenance. I hope you'll join and get lots of use from this course.
You Cannot Afford to Price Your Art to Lose Money!
To make sure you price your art profitably, you must account for your cost of doing business and reflect it in your pricing. Your cost of doing business goes beyond your materials and marketing expenditures. It must include all your monthly, incidental and annual expenses.
How Much You Keep Is More Important Than How Much You Make
Pricing art is important. But, you need more data to make sound decisions on marketing, and expenses. You must know how your decisions affect other parts of your business. These calculators work together to help you get the big picture. I developed them with that in mind for you.
Introducing the Artist's Annual Income & Pricing Strategies, Formulas & Calculators
This screenshot below is from annual income and pricing calculator. You can use it to determine such things as:
- Minimum price per piece to hit a desired income
- Adjust the number of pieces you need to sell to earn a desired income
- Annual income after taxes
- Monthly ongoing business expenses annualized
- Annual business and marketing expenses
- Annual miscellaneous expenses
Here is a screenshot of the calculators for the most popular art pricing formulas
How Many Subscribers Do You Need for Direct Sales Success?
As an art marketer, you will find a useful calculator to help you determine How Many Subscribers Do You Need for Direct Sales Success?
More Help Beyond Calculators
You will find much more help on how to price your art in this course beyond the calculators. We'll cover these topics and more:
- How to Price Art Right to Get Best Results
- Discounting Direct Sales Is the Same As Cheating Yourself
- How to Price Your Art to Make More Money
- How to Price Art Broadcast Recording with Jason Horejs
- How to Price Art Resources
StartHow to Price Art Formulas & Calculators
StartAnnual Cash Flow Budget For Visual Artists
StartArtist's Annual Income & Pricing Calculator
StartConsiderations on Your Annual Income & Pricing Calcuations
StartHow Many Subscribers Do You Need for Direct Sales Success?
Start10 Cardinal Rules for How to Price Art
StartHow to Price Art Right to Get Best Results
StartWhy Discounting Direct Sales Is the Same As Cheating Yourself
StartHow to Price Your Art to Make More Money
StartUsing Realistic, Effective Ways to Raise Your Prices.
StartHow to Price Art Resources
Hi,I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.
I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.
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The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.
Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.Get 30 years of experience.
I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.
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- The Zen of Selling Art
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- How to Price Digital Fine Art Prints
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Artists Hone Their Art Marketing Skills with My Help.
Besides my books and blog, I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
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I was honored to be interviewed by Bottom Line Personal. With a a 750,000 circulation it is one of the largest peronal finance and lifestyle publications on the planet.
I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.
I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.