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How to Price Art: Strategies, Formulas & Calculators

Best Ways for Pricing Art Profitably

Discover the Best Ways How to Price Art

A sound pricing strategy is a key component to commercial success as an artist. The Goldilocks Theory is what you need. That is, you want your price to neither be "too high" nor "too low'. You want it "Just Right."

When you price your art too high, you lose sales. When you price it too low, you lose profit. More goes into effective art pricing than some formula such as price-per-square-inch.

You Cannot Afford to Price Your Art to Lose Money!

To make sure you price your art profitably, you must account for your cost of doing business and reflect it in your pricing. Your cost of doing business goes beyond your materials and marketing expenditures. It must include all your monthly, incidental and annual expenses.

How Much You Keep Is More Important Than How Much You Make

Pricing art is important. But, you need more data to make sound decisions on marketing, and expenses. You must know how your decisions affect other parts of your business. These calculators work together to help you get the big picture. I developed them with that in mind for you.

Introducing the Artist's Annual Income & Pricing Strategies, Formulas & Calculators

This screenshot below is from annual income and pricing calculator. You can use it to determine such things as:

  • Minimum price per piece to hit a desired income
  • Adjust the number of pieces you need to sell to earn a desired income
  • Annual income after taxes
  • Monthly ongoing business expenses annualized
  • Annual business and marketing expenses
  • Annual miscellaneous expenses
artist's annual income and art pricing calculator

Here is a screenshot of the calculators for the most popular art pricing formulas

How to price art formula calculators

How Many Subscribers Do You Need for Direct Sales Success?

As an art marketer, you will find a useful calculator to help you determine How Many Subscribers Do You Need for Direct Sales Success?

How many subscribers do you need?

More Help Beyond Calculators

You will find much more help on how to price your art in this course beyond the calculators. We'll cover these topics and more:

  • How to Price Art Right to Get Best Results
  • Discounting Direct Sales Is the Same As Cheating Yourself
  • How to Price Your Art to Make More Money
  • How to Price Art Broadcast Recording with Jason Horejs
  • How to Price Art Resources


How to Use the Artist's Annual Income and Art Pricing Calculator

It is crucial to your success to understand how the finances of your art business works.


Your Instructor


Barney Davey
Barney Davey

Hi! I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.

I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.

We served a variety of small business markets, including:

  • Artists, Galleries, Publishers & Picture Framing Retailers
  • Property & Casualty Insurance Agents
  • Life & Health Insurance Agents
  • Private Club Management & Operations
  • Hospitality & Travel
  • Interior Design & Decorative Accessories

The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.

Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.

Get 30 years of experience.

I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.

Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.

As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.

Experience pays off for my artist followers and me.

Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.

I am the author of six bestselling books on the business of art:

  • Straight Advice: How to Market Art Online
  • Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career
  • How to Sell Art to Interior Designers
  • The Zen of Selling Art
  • How to Profit from the Art Print Market
  • How to Price Digital Fine Art Prints


These books make an impact and have staying power.

These books have an ongoing impact in the marketplace. Here is a recent screenshot from the Amazon Kindle top 1oo "Business of Art" list. It shows four of my books listed in the top 16 on the list.

Barney Davey Four Books in Top 20

I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.

My articles have been published in Art World News, Art Business News and The Artist’s Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.


I have been featured in, written for or worked with these industry leading media companies, and more.

Artists Hone Their Art Marketing Skills with My Help.

I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.

You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.

I was honored to be interviewed by Bottom Line Personal in December 2016. Its 750,000 circulation helped boost my bottom line that month.

I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.

I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!