Why Storytelling Works So Well!
"Those who tell the stories rule the world."
-Hopi American Indian proverb
Storytelling works because, like art, it is a primal form of communication. Humans use it today just as they have for ages. Personal storytelling taps the twin powers of human interest and word-of-mouth marketing.
“As an artist, your stories create a conversation for you when you aren’t there.” Barney Davey
Besides making art, storytelling skills are the most valuable in achieving a gratifying journey as an artist. Your storytelling skills enhance your ability to get into galleries, shows, schools, and museums.
Art and stories, both written and told, are powerful tools to touch people. When art and stories are woven to work together, they create a compelling experience for artists and their followers.
Personal Storytelling Opens Doors to Easier Sales
WIth personal stories, you introduce yourself and your art with simple eloquence. You can use your words, whether written or spoken, to express your heartfelt thoughts, opinions and experiences on art and life. Your words and stories add dimension to your art and to your life as an artist. You can work to refine and hone them in humble, appealing, even masterful, ways that make it fun to enjoy your art and knowing you.
Problems in Making Meaningful Connections
It's common for many people, no matter who they are, or what business they're in, to find connecting with their audience of intended buyers and influencers a challenge. They struggle to engage people and get them to listen and take time to know them.
Using the Power of Personal Storytelling
The problems people face are not because they can't or won't connect. It's because they haven't learned to talk with confidence in the context of their story.
Your art is a visual connection to others. Stories add more connections on new levels. When potential friends, benefactors, or buyers hear or read your story, in your words, the value of your connection with them goes next level.
Storytelling doesn't require spellbinding tales because human interest grows in truth. Genuine communications make you stronger. People sense when your expression is authentic. It's a near given how often those who are worth knowing—your best prospects—will find your story an opening to relax and share in kind with you.
You Are One-of-One
There is more to you than you realize. Your history is rich in lessons from your life experiences. There are parts of your story you take for granted, or you have lost awareness of. It's life and it's normal. Working to recognize them is transformative and beneficial in uplifting ways.
This Is a Good Deal
The price for the Course is only $35. The normal, pre-COVID price is $50. I believe in storytelling for artists, so I want to encourage you to embrace it. Storytelling skills are second only to art creation in navigating a rewarding life as an artist.
Both now and in the post-COVID world, it's a worthy cause for you to sharpen your storytelling skills because they will produce profitable returns for years to come. Storytelling is an evergreen skill that only gets better with time.
Skip to the curriculum here if you are in a hurry. (Make sure to use the down arrow to expand the section.
Here's How Storytelling Helps
Your story and your connection to your art are essential. Imagine a buyer who loves your work, has bought a piece, and knows some of your story. The collector enjoys sharing her "insider" knowledge with her own stories about you and your art. So, when she tells a new admirer about your art, she sprinkles in tidbits from the tales of your personal storytelling. This kind of interaction creates emotional connective tissue.
Stories enhance the experiential value of everything, especially art.
Here's an example to picture in your mind. A patron is telling a friend about a new piece of art she bought. She takes delight in mentioning how Georgia O'Keeffe inspires this artist. And how the artist went to great lengths to follow in O'Keeffe's footsteps. The artist attributes her guiding light in creating artwork to this quote:
"It is only by deduction, by elimination, by emphasis, that we get at the real meaning of things." Georgia O’Keeffe
The buyer takes pride in telling her appreciative viewer friend that when you know some stories about the artist, it's easy to see the O'Keeffe influence. She also loves O'Keeffe and that's why she had to buy it.
Now, through her retelling of the artist's story, she's made a new fan who is educated and informed about the artist. Artists' stories are a force multiplier in growing reputation and sales.
It's Phenomenal How Word-of-Mouth Works!
Word-of-mouth happens because you enable it with storytelling. It creates a path that goes from buyer to avid collector and on to evangelist. Storytelling cultivates art buyers who exert influence in your favor. They're happy to have evolved in the relationship with you, starting with stories of your art and you.
As an artist, your stories create a conversation for you when you aren't there.- Barney Davey
There are five modules in the course:
- Why We Love Stories: You'll start by examining the benefits of using personal stories in your art business. It's immensely helpful to understand how your stories improve your relationships with art buyers
- The Different Types of Personal Stories: You'll discover the most popular personal story types, and which give your business the greatest boost.
- Writing Your Story: Module Three trains you how to use story prompts and writing tips to use in drafting personal stories. No matter what situation you're faced with, you will have a personal story to help you.
- Tell Your Story: Module Four explores different methods for practicing and telling your stories, including how to tailor them to different audiences. The goal is to prepare you to start telling your story as soon as you finish the course.
- How to Start Using Your Stories: The final module reviews the key points of the course and guides you through a helpful action planning sequence. Upon completion, you will know what you need to start using personal stories in
- your business.
Would You Like to Hear My Founding Story?
Scroll down in the curriculum below. Click on the "Preview" link as shown below:
Make Sure You Checkout the Entire Curriculum
Click the down arrow to expand the curriculum to see all the classes and training in this course.
StartStory of Self
StartStory of Us
PreviewBarney Davey's Founding Story (4:36)
StartWhat You Stand For Stories
StartWhat You Do Stories
StartThe Story of Your Artistic Journey
StartFailure to Success Stories
StartLoss and Gain
StartMemorable Customer Stories
Hi,I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.
I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.
We served a variety of small business markets, including:
- Artists, Galleries, Publishers & Picture Framing Retailers
- Property & Casualty Insurance Agents
- Life & Health Insurance Agents
- Private Club Management & Operations
- Hospitality & Travel
- Interior Design & Decorative Accessories
The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.
Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.
Get 30 years of experience.
I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.
Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.
As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.
Experience pays off for my artist followers and me.
Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.
I am the author of six bestselling books on the business of art:
- Straight Advice: How to Market Art Online
- Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career
- How to Sell Art to Interior Designers
- The Zen of Selling Art
- How to Profit from the Art Print Market
- How to Price Digital Fine Art Prints
Five books in top ten shows my books' impact and staying power.
These books have an ongoing impact in the marketplace. Here is a screenshot from the Amazon Kindle "Business of Art" best sellers list. It shows five of my books listed in the top 10 all at the same time.
That is an extremely rare feat I'm proud to share with you. I trust seeing these results gives you confidence in my information. Since several of the books are years old, I believe it demonstrates the evergreen quality of the practical advice I provide for artists.
My articles have been published in The Artist’s Magazine, Art World News, Art Business News, Professional Artist, Bottom Line Personal, and Picture Framing Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.
I have been featured in, written for or worked with these industry leading media companies, and more.
Artists Hone Their Art Marketing Skills with My Help.
Besides my books and blog, I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.
I was honored to be interviewed by Bottom Line Personal. With a a 750,000 circulation it is one of the largest peronal finance and lifestyle publications on the planet.
I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.
I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.