This course is also available as part of the Art Marketing Courses Bundle on MyMarketingCourses.com
Attention Visual Artists
How many sales are you losing because you don’t show your art often enough? How much would it help to have an active list of ideal buyers who are patrons or potential patrons? You can take back your career. To make your success skyrocket, you should learn how to identify and connect with people who have money and who meet your ideal buyer profile.
Direct patronage is all about building relationships with ideal buyer prospects. Some artists initially feel like it is not possible.They felt like it was too hard and elusive. But, when they learned useful techniques and began to know where to look, they found top prospects were all around them.
If you struggle to sell enough art to keep your inventory low, if you’ve tried using social media, direct mail, business networking, cold calling and personal coaches and you still aren’t selling your art fast enough, or at all; then you'll be thrilled to discover this program. It's unlike any you've ever seen. Read on to find out how it will boost your career.
You already know it is a challenge to make a living as an artist. That’s because getting your work seen by potential buyers is not easy. But, it doesn't have to be so darn hard either. To sell your art, you must find top buyer prospects and then show them your work on a frequent basis. Make that your core marketing and you will create momentum and sales like you've never known.
If you don’t like selling, join the club. Trying to make sales is torture for many people, and for lots of right-brained artists it’s even worse. And, knowing sales are necessary doesn’t make working on them any less stressful.
You'll learn further down this page that I made a great living as a salesperson, but I would have died on the vine if my sales all came from strangers. I figured out how to build relationships. Then used them so I could be successful without having to confront strangers and ask for the business.
This course is like downloading the business brain of a very successful 30-year art marketing insider.
While there is no getting around if you want to make a career built around your art, you must learn how to get it sold, there is help. If you dread the thought of making sales you're not alone. There are so many who artists have have felt the same way. That was until they found the How to Find & Connect with Art Buyers Workshop. They joined and quickly saw how it is a tremendous career-changing resource for them. That's because they realized the workshop offers a solutions for how to make selling their art as easy as possible.
Scott is a an artist who does awesome photorealism. It's incredible to see. He will tell you straight up he is shy. So, he was reluctant taking this course. But, he gave it a shot. To his surprise, he found he was able to start identifying and connecting with buyers and patrons.
Learning who was his ideal buyer persona was a major breakthrough. He likened it to deciding to buy a green VW. You know you never see any of them until you start looking to buy one. Then, all of a sudden they seem to be everywhere. It's the same with your top buying prospects. They are there. You just can't see them...yet.
You have the right to know and should be skeptical when anyone makes claims about helping you in your business. My name is Barney Davey. I’ve been helping artists discover the best ways to get their work to market for 30 years. Art Business News magazine ranks my ArtMarketingNews.com blog as the #1 art business blog. Published since 2005, it has more than 600 posts to help artists succeed at the business of art.
My six books on art marketing have all been bestsellers. Recently, I was thrilled to find four of them ranked in the top 16 spots on the Kindle “Business of Art” bestseller list at the same time. You can see a screenshot and learn more about me below. As one of my artist followers said to me the other day, "You know some stuff!" I'm not ashamed to say that's right. What gives me the greatest pleasure is being able to share what I know in a way that helps artists.
Here are three truths I know about how to succeed in the art business. This advice is neither theory nor speculation. It comes from decades of experience, common sense, and best business practices.
A straight line is the shortest distance between two points. When you learn how to connect with qualified buyers and start communicating with them regularly, you create a shortcut to sales that maximizes your margins and minimizes the problems that often occur with galleries and other distribution methods where you have no control. Shortcuts to your buyers removes useless extra work. When you deal directly with them, you control the sales process and cut out middlemen from your profit stream.
Imagine making most of your sales to people who know you. Then take it a step further. Realize the people who know, like and trust you – and who love your art – are the ones most likely to buy multiple pieces and refer your art to others. These people can buy as much as half to two-thirds of all the originals you make. (Keep reading and you'll learn how this is possible.)
Repeat sales and referrals can make an enormous impact on your art sales and your career. They remove or drastically cut down your cost of customer acquisition. When you split sales with a gallery, publisher, or licensor, pay for social media or other advertising, send direct mail pieces, or invest in shows, you’re incurring costs to find and acquire buyers.
The smoothest most certain path to long-term success and career fulfillment is through building relationships with patrons and buyers. I get that at first such a concept sounds complicated, or maybe even a little scary. You wonder how can it be easier or better than making sales online. Perhaps you're entertaining thoughts of having top notch galleries sell your work, or having a stellar art agent who handles everything for you.
The problem with those scenarios is the average online art sales are in the low hundred-dollar range. And, there aren’t enough galleries to go around. It’s nearly impossible to make a living strictly from gallery sales. And, finding a worthy art agent to rep for you is as mythical as getting found. It just doesn't happen.
Please understand making connections and personal relationship in this context simply means getting people to know you, or at least know who you are. In some cases, it might go all the way to personal friendship. More likely, it will be a case of slight celebrity. That's where your buyers and fans know you while you are not aware of each of them personally.
When your art clicks with someone, you make a connection with them. You don't have to be there shaking hands when this happens. By using this system of becoming known to your top prospects, you will find they tend to feel as if they "know" you in the same way they "know" actors or musicians. When we like an artist in any media, we like to feel as if we're part of their posse. So, this training it's not about you knowing the names of every single buyer. It's about them knowing your name and some fun, interesting facts about you, your art and your professional life.
Choosing to share more personal aspects is up to you. I don't need to know where you shop to be a fan. But, I would probably like to know about a recipe you love, or a place you like to vacation, or museums or artists that inspire you, or why the northern light in your studio is such a precious, special asset to you. Those are the kind of things make you real. They are the compelling, intriguing bits that pull people in. They add dimension to you as a person and an artist. Such minor details dripped out over time are just what you need to keep your posse opening your emails and buying your art.
When you create long-lasting relationships with your ideal buyer prospects, you give yourself the best odds of having a sustainable, profitable career. And, if you do it right, you can build those relationships fast. Galleries will close or break your heart in some other way. Social media can get expensive or lose its attraction. But, nothing will ever come between you and your list of patrons, buyers, and fans. It’s the only thing where you have complete control.
The training is broken into three how-to sections:
Well, when you get these three things in place, you will find your sales come as easy as they ever will. Selling is mostly hard when you are asking stone cold strangers to buy when they know nothing about you. And, you know just about the same about them.
When you pick your ideal buyers, you already know they are more inclined to buy art than some random person who doesn’t know you. That’s because with this training you learn where to look and then focus on finding your top prospects and getting connected to them.
Sometimes, sales occur when the buyer has an impulse, but you can't build a business on impulse sales. By having an ongoing relationship and open communication with your prospect pool, you are always giving yourself the best chance to make a sale when one is possible. So, instead of making awkward pitches at the wrong time, you let your system of finding new buyers and making frequent communications with them become your best salesperson.
Sure, you may occasionally need to answer questions or encourage an interested buyer to decide to buy, but that is simple when they have already come to you displaying attention, interest, and desire.
As you go through the course, you will find each of those common myths busted. You will learn foolproof methods you can use to take control of your career and enjoy the success you desire. As your success grows, you will continually pull away from your contemporaries who stay stuck with their misconceptions.
Learning how to identify your ideal buyers and get connected to them is not hard. In a few hours a week you can add hundreds of new prospects, or more, to your list annually. An invaluable feature about this program is you can train someone to do nearly all the work for you.
Since it doesn't rely on trendy things like the latest social media, you stay calm and focused knowing your system of finding and connecting to buyers will work as well for you in years to come as it does today. This just may be the last marketing program you ever buy!
You will find the content laid out in a sequential order that makes the learning easy. It's one step at a time. I'm always looking for new ideas and tools to help you. They get added to the content and appropriate resource sections. Updates to the content are also published to the private Facebook group.
At the bottom of the curriculum, make sure to click the down arrow like the one you see in the image below. It will open up all you to view all the course lessons.
I annually made more than $150,000 for 25 years selling print magazine and trade show space. But, I will be completely honest… I was (still am) a lousy salesperson. I could never make the hard close and get those high-pressure one-time sales. I just didn’t (still don't) have it in me.
So, how did I earn such a nice income? It was all about relationships. I got tons of repeat business. Sometimes it drove my competition crazy. Some of them had better stats about their readers, or slicker graphic designs, or compelling, or they made lowball offers, and I still got the lion’s share of the business. It was the fact I took the time to get to know my customers that made the difference for me.
What amused me was it wasn’t that hard, and my desperate competitors never could figure it out. They tried pressure, tricks, and all kinds of things. But, it often backfired on them. especially when they made it personal.
Here’s the secret. People like doing business with people they like. Your art might be higher-priced, not the optimum size, or even not as good or appropriate in some other way. But, if you are close to meeting the objective, you will still get sales if you have a relationship. It's all about taking the time to show how you value your customers and prospects. And, it’s just little things, and thoughtful things that make the difference.
You don’t have to take them to dinner. A random note card to hello. Remembering anniversaries or birthdays. Handwritten thank you notes, or other kind, attentive gestures make huge deposits of good will for you. Those things engender endearment that gets you repeat sales and multiple referrals from your patrons. And, in this training, you’ll learn how to do these things. You will tailor them to your business and personality.
"I can highly recommend this course to anyone who is interested in moving your art business forward. I feel like I went from zero to sixty. My hair is STILL BLOWN BACK! I'm benefiting and profiting every day from what I learned working with Barney."
- Jana Kappeler, Abstract artist
“How to Find Art Buyers Training” is the title of the art marketing training session, but my experience was far beyond anything the title suggests. Yes, I did gain insights into how to find and communicate with art collectors, but in order to prepare myself to communicate with collectors, I was led by Barney Davey to build a strategic foundation for my life as a professional artist.
The course introduced to new concepts that have changed the way I do business, and how I approach marketing. One of my biggest breakthroughs was the ability to assess my own work and to improve the quality and concept development of each new piece.
If you are an artist, I recommend that you take this course and I advise you to throw yourself into the program. Your work will improve, your direction will be more focused, and you will learn how to share your work with the world. At the end of the day, you will find your pathway to make a living doing what you love to do."
- Ken Church, Wildlife and nature artist
"The information offered in Barney’s course is changing my approach to “making it” as an artist. I am learning how to take more control of my career by identifying and exploring my niche market. While still grappling with the technology side of the course, I am moving ahead with physical actions associated with my 50-mile radius market area: new logo, displays, promo packages, and plenty of positive attitude.
After a long inactive period, this course has gotten me going in a new direction. It is only the beginning! I highly recommend this course to all serious artists who are tired of the fickle gallery scene."
- Richard Shaffett, Marine and nautical artist
The How To Find Art Buyers Workshop has been invaluable to me. By committing to the program it made me really look at what I am doing as an artist and as a business builder. First off, I really had to figure out how to "produce"(aka paint more art). I'm a slow painter and realized that if I seriously market myself, I needed to create more and faster. I have accomplished that goal and I am now finishing one painting a week.That's not a lot for some artists but it is a breakthrough for me.
Secondly, really knowing who my collectors are is such a time saver. It has given me a sense of stability and focus. I know where to network, who to talk to and how to approach them. It's a comfort zone and a feeling of "I can be successful at this" that I never had before. I'm not the fastest kid on the block but now I know that I will succeed. Thank you Barney!!
- Elizabeth Fontaine-Barr, Expressionistic Landscape Artist
Join the How to Find & Connect with Art Buyers Workshop today! It is the most profitable and reliable distribution system you can create. Nothing is better than selling your artwork to people who know you.
While I guarantee you will find at least three buyers in 90 days, I will be quite disappointed if you don't have many more. And, the only reason you won't is you are not working the system. Plus, as you learn the system, you will pick up speed. (Seriously, if you are not willing to do the work and know it, don't join now. Come back when you are ready to engage and put in the time to get the results that are possible.)
What is your average sale price? Let's be real. You won't get an immediate sale from every new buyer you connect with using this program. I can't know how hard you'll work, or what obstacles you may have to overcome... but, know this...
I would never insult you by pretending I can predict how many sales you can make. But, I can say with certainty your first buyer will pay for the course and then some. (If you are not charging more than the course cost for your originals, don't take the course. Work on getting your prices up then come back.)
If your originals sell for $1,500, which is a bargain in most cases, then your first buyer from the course is what stock traders call a ten bagger. You'll get a 10x payback (and, that's on the first sale to them) for learning a repeatable how to find and connect with art buyers lifetime system. That's a flat out great deal!
You will use this knowledge and system for as long as you want to sell art. It doesn't rely on the latest trendy thing. It's not about social media or selling art online. It's about you learning how to make a human connection with a top prospect and turning that into sales, referrals, patronage and often genuine friendship.
With the knowledge and skills you gain in this workshop, you will know how to identify, contact and create connections with your ideal buyer prospects. The tools, tips and techniques you learn are evergreen. That means they never go out of style. You can use them as long as you want to build your business and sell your art.
Building a list of interested collectors, buyers, fans and followers is your key to success. It's how you maximize your profit. More control, more profit, and less worry is the way to enjoy your career.
You work too hard to make the best art you can to have to rely on unreliable third parties to get it to market for you. Before the internet, e-commerce and social media changed things, you had limited options for selling your work. That's not the case now. You can put you in charge and change the course of your career in the process.
When you know what to do and where to look you can find your best prospects, often by name. By focusing on finding your top potential buyers and patrons and connecting to them, you cut out the distractions, noise and expense of selling to strangers.
It much easier, more efficient and far less expensive to connect and market your art to people who know you. Collectors who buy multiple pieces and refer you to others will fuel your career success!
Take this course to learn how to find your ideal buyers and make profitable connections with them. You'll also learn the best ways to stay in touch with them. Get started today! It's a decision you will be glad you made over and over again.
If you are not happy, I'm not happy. That's why my policy is anyone can request and receive a full refund within the first 30 days with no questions asked. If it's not for you, let me know. I'm only interested in successful outcomes here.
If you keep the course and go through the lessons and apply what you learn, you're going to make connections with qualified buyer prospects. It's nearly impossible for this not to happen. I'm so confident, I make this offer to you.
Do the work. Go through the lessons and do everything you can to absorb the knowledge. Keep notes and save everything you did. If at the end of 90 days you have not made connections with at least three buyer prospects, and I will be shocked if it's not much more, (people who match your ideal customer avatar), I'll work with you in a one-on-one session after I review your study materials. I want to see your notes, your emails, call logs and a record of your activities. We'll go over what happened and find out where things went wrong. If we determine after your personal consulting session that you did all you could and failed, I will give you your money back even though you've had the course for a full three months.
Your career is a journey, not a race. It takes time to absorb new information and learn how to use it. You will receive a new lesson every seven days. Trying to go faster than that is detrimental to your learning and application of the the training.
Rather than speeding through, it's more likely you may find seven days is not enough time to complete a lesson and start figuring out how to use the new information. Don't worry if you find this to be the case for you. Many, if not most, participants go at their own pace.
Besides taking in the knowledge and making adjustments to start making change, a little thing called life often gets in the way. The important thing is to stay enthusiastic about learning and stay motivated to keep at finishing the lessons no matter what time frame and pace you are using.
There is so much great and useful information in the Facebook group. It is a wonderful bunch of helpful artists. I learn about new ideas, opportunities and so much more from checking in daily. I also do my best to answer questions for artists in the group. There have been many friendships formed by virtue of belonging to this active, caring group. You can't put a price on community and its value to you as person and an artist.
Discover new, helpful ways to sell art. Visual artists find this e-book an easy read. It is filled with effective, easy-to-apply sales tips. The information is taken from the best advice I have given artists on selling art since 1988.
The book sells for $9.99 on Amazon Kindle. The information in it will help you sell more art. Just one idea successfully applied that you learn from this book will pay for your entire course.
The bestselling self-help classic that has helped millions—promoting positive mental attitude as a key to personal success.
Your mind has a secret invisible talisman. On one side is emblazoned the letters PMA (positive mental attitude) and on the other the letters NMA (negative mental attitude). A positive attitude will naturally attract the good and the beautiful. The negative attitude will rob you of all that makes life worth living.
Written by Napoleon Hill, the author of Think and Grow Rich, this book shows how anyone with the right attitude, anyone can achieve his or her dreams. You can find downloads of it in many places. I found a current version on Kindle for $11.99. The price is not the issue. It's the power of the ideas that make this book so valuable to the reader.
Pricing art to maximize its value without losing sales is a challenge.This e-book will help you make wise choices in pricing your art. I put extensive research and added my nearly 30 years of art business experience into creating this e-book for you.
You will find it packed with useful suggestions and practical advice to help you price your art for profit and sales. Bonuses are released in the last lesson of the course.
Hi! I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.
I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.
We served a variety of small business markets, including:
The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.
Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.
I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.
Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.
As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.
Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.
These books have an ongoing impact in the marketplace. Here is a recent screenshot from the Amazon Kindle top 1oo "Business of Art" list. It shows four of my books listed in the top 16 on the list.
I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
My articles have been published in Art World News, Art Business News and The Artist’s Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.
I have been featured in, written for or worked with these industry leading media companies, and more.
I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.
I was honored to be interviewed by Bottom Line Personal in December 2016. Its 750,000 circulation helped boost my bottom line that month.
I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.
I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.