Most artists want to sell their artwork steadily. They desire a growing awareness and appreciation for their work. They seek respect in their community and beyond. These are all worthy goals that bring happiness. But, how do you attain them?
Overwhelm and dread are what kills many art careers. You can overcome these hindrances with knowledge, action, and determination. I can help you, too. Are you ready to achieve greatness and fulfill your highest ambitions? I'm pretty sure I know the answer. The guidance you need to turn on your art marketing machine is here for you.
When You Get on the Right Path and Take the Right Actions You Will:
It's also not your fault that no one teaches artists business and marketing skills. All considered, it's no wonder if you struggle to sell your art and get the success you desire. If you feel like you're spinning your wheels to get ahead and always hustling to sell a piece of art today, you're not alone.
Building a successful art business has challenges. You can conquer all of them.
Success happens when you focus on the right stuff. To succeed in business, you need a reliable system to sell your art now and for the life of your career. An efficient system lets you catch your breath. It makes it possible to scale your business and reach your potential.
This workshop is my best effort to download my 30 years of art marketing experience into your brain. I'm hoping if I teach you everything I know you can succeed and live your dreams.
You get so much information I know you may only use the parts that work best for you. However you use this training, it's yours to return to as often as you need. I believe return visits to the concepts presented here will payoff in ways hard to imagine now.
When broken down to the most basic level, there are only two ways you get to market:
Aside from shows and fairs, most artists do too little of the first option. I think it's because they’d prefer to create art and avoid marketing it with personal involvement. They wish for and seek to get their sales from the latter option. especially galleries. I understand why some artists feel this way. I know working toward direct patronage where you sell to clients directly can cause uncomfortable feelings when you think about how to do it.
But, giving in to those thoughts and feelings causes big problems. What you give up is costly and unnecessary. And the reality is your other options aren't all you hope they would be. Think about the effect these insights will have on your career.
There never were enough galleries to go around in the best of times. There is no chance galleries will start to grow in numbers. This as new artists continue to come into the marketplace. While there will always be room for top-tier retail galleries, it's unlikely artists today can build a sustainable career by selling through galleries exclusively.
This is important information to know about working with galleries:
That's a whole lot to risk and much worry about so that you can avoid taking control of your career and marketing your art yourself. Nobody is saying taking control is easy. But, the above list indicates relying on galleries rarely fixes the big problem all artists face. That is, "How do I get my work to market, reliably?"
It’s a challenge and beyond hard to steadily sell high-priced originals online. And, selling low-priced originals is pointless. Mass marketers can operate on slim margins because they can scale their operations. That is not possible for you. To earn a respectable living, you need decent margins. Making and shipping art with slim margins is like doing busy work. It's a losing proposition. You're always active, but you're working for less than minimum wage.
As with physical galleries, you pay a commission to online sellers. Some also don't share buyer info. The only way you get visitors who might buy your art is to invest in marketing to drive traffic to those sites because the site owners lack effective ways to showcase individual artists. You do the marketing for the site and pay commissions on top. Even worse, your competitors on the site benefit from your investment to drive traffic to the site.
As the saying goes, “Never build your farm on someone else’s land. Don’t be a digital sharecropper!” That's what happens when you rely on selling through social media. Plus, you have no control. Terms can change, and contracts can be broken without input from you. Advertising rates will increase. And, growing privacy concerns make social media a weaker long-term option. Plus, social media sites can lose favor fast due to circumstances you don't control and problems you didn't make.
"Hey Barney Davey, I wanted to share with you that I just made my highest priced direct sale ever to an art collector by applying all I have learned from your teachings. It was six months in the making from first meeting this art collector to this big purchase for his collection. Thank you for helping me learn how to profitably represent myself as an artist!! This is amazing!
I signed up for your class when I had been showing my work for years with few sales and I did not know what to do. I knew I needed a new approach. I had been struggling for years to figure out how to sell my art. Now I know how to find the right potential customers and how to cultivate the relationships. It is not enough income to quit my teaching job but I feel that I can develop my ability to sell my work further over time. THANK YOU!"
- Ivana George, Fine Artist and Art Teacher
Build a database of prospects and patrons who buy from you directly.
I've studied art marketing since 1988. As such, I know selling to patrons directly is the only way to:
If the thought selling to buyers directly causes you concern, I understand. It goes against the grain for many artists. I am sympathetic to why you would feel that way. No one likes being put out of their comfort zone.
The reality is the fear and thought of doing something that seems like it will make you feel uncomfortable is often much worse than actually doing the thing.
My goal is to enlighten and encourage you to put your concerns aside and give my methods a try. That's because when you break through and start having success you will know in your heart of hearts you've now got a reliable means of selling your art today and throughout your career.
The Art Marketing Mastery Workshop is self-paced training. But, you are never alone. You have access to me and hundreds of other artists who are members of the private Facebook group. I answer every question asked. Recently, Facebook made it possible to add topics to comments. This gif image shows how extensive the growing range of searchable topics is for artists in the group.
It doesn't matter whether your question is about your training or a real-world issue where you need an answer and help. You'll find you get what you need in this group. And, not just from me. Other artist members are very supportive and helpful to each other.
There are artists seeking help and advice from me and their colleagues in the group who finished the course years ago. You are welcome to tap my expertise as long as I can be of help to you.
You've lifetime access to the course materials and the private Facebook group. There is a lot to learn and it's spaced out to give you a week to study and a week to act between lessons. You may not incorporate every aspect of the training as you first study it. However you use it, the content will always be there for you, as will I.
It's not a race to finish. It's a quest for constant improvement and knowledge gain that will fuel your success. The components of the course help you set a path to follow. The insights you take from it and the support you get from me and your fellow artists light your path.
"Thank you Barney! I truly believe that when you open your soul to your passion the universe opens all its doors for you. That is what I find this course is doing. It's bringing forth all this positive energy thanks to you and how you are going about doing this. I'm so Grateful! I just had this incredible offer from someone where I would be using my art and interior design skills. And I know I have you to thank for that!"
- Cindy McLean, Fine Artist, Living & Working in Japan
I won't b.s. you and say you can flip a switch and make building a viable list of happy buyers overnight. It’s a process. But, it is the most worthy and valuable thing you can do for your career overall. You go about methodically adding one buyer and prospect at a time. The cumulative effect is you get stronger and more in control of your business each time you bring a new one into your personal circle of influence.
You will learn how to do these thing and use affordable marketing automation tools in the workshop.
That’s it. Focus on doing these things. Make them the heart of your powerful, intentional, and effective marketing strategy. You’ll want to keep using third parties, such as galleries, publishers, online sites and so on, for as long as you need. But, it's invigorating to know every new prospective patron you add to your list, and every new sale you make to one of them puts you one step closer to becoming self-reliant and independent. It's the process of efficiently moving away from the third-party selling systems that hold back art careers.
If you want to sell your art, the best way you can make that happen is to have a list of prospective buyers who know, like and trust you. It's an evolutionary, cumulative, snowballing process. The hardest part is getting started. You first have to clear the head trash that is holding back. Then you have to commit to and take steady action on building your list and the relationships that come with it.
There is nothing that difficult about doing the work. It just has to be done on a lather, rinse and repeat basis. Keep in mind it gets easier and faster as your skills improve. Think big. Most of what you learn to do in this workshop can be performed by someone else. A family member, friend, virtual assistant, or part-time employee.
Isn't a big part of the desire to make art that you want the control and freedom to express your creativity in your own unique way? That quest for freedom extends to business for artists. And, I don't see any other way to achieve artistic and financial freedom and success other than building your base of buyers. If there were viable options that offered long-term solutions, I'd be all over finding ways to help you learn how to use them. But, it just ain't so. As far as I can tell looking at things from a 30-year perspective, there aren't any magic bullet trends in the pipeline that will make success as an artist easy pickings. Anyone who's selling such philosophy is drinking something or is disingenuous.
You work to make constant improvements to your art skills, right? Of course, you do. Now it's time to put equal effort into marketing your art. Making art and marketing art represent the two sides of a successful art career. As you gain proficiency over each, you strike a happy balance that propels your career to prosperity.
Investigate the careers of artists whose careers you admire, if not envy. You will find they have a balance between working at making art and getting it to market. Balance is the key to their success.
Finding balance in making and marketing art promotes a virtuous growth cycle, which leads to increased awareness and even more sales.
As you achieve balance, you gain the added benefits of:
Take Control and Own Your Distribution
You know how you excel at making art but then struggle with finding buyers and selling enough art to create a profitable career? And, how struggling creates worry about growing into or sustaining a full-time career? Too often good sales from a show, event, or promotion are followed by maddening dry spells.
The fluctuations make enjoying steady sales, and consistent cash flow seem like impossible goals. Besides ongoing cash flow worries, inconsistent sales create a most often unspoken anxiety is that at the end of your career too few will know about you and your art. That your creations were not seen, and your artistic voice was never heard.
When you control your distribution these problems fade away.
Independence and Self-Reliance
The best way to defeat those problems is to create a thriving career. Can you see how excelling in business is a valuable "must have" asset and is essential to enjoying a successful art career? A philosophy of independence and self-determination is why I created this course. More than anything, independence and self-reliance are the things I want for your as an artist!
Barney Davey’s Art Marketing Mastery course offers a wealth of practical, down to earth, no-nonsense knowledge about the nuts and bolts of marketing your art. This course can serve as the missing link between you, the schooled or self taught artist, and the elusive world of making a good living from your work.
Barney has organized the material in easy to navigate modules that make it easy to find and review the sessions as needed. The private Facebook group gives you a chance to get personal and up to date feedback and ideas from both Barney and the many artists who are taking his course.
There is so much to learn, absorb and implement and in the end our success depends on our own energy and enthusiasm along with the specific and repeated actions we choose to take.
While making a good living as an artist may mean embarking upon a road less travelled, Barney’s course can equip you with a well marked map backed up with excellent roadside assistance. ~ Jeffrey Dean
The Art Marketing Mastery Workshop is an Evergreen Success System for Artists
You will use all that you learn here for as long as you want to sell your art. We are not riding trends. You get a rock solid system built on sound principles that won't change. When you put into practice the knowledge you gain here your outcome is continuous improvement. As with your art making, your art marketing improves over time when you follow the steps in your journey to the success you deserve.
Imagine instead if you had a practical system to sell your art and forecast your sales. Imagine those dry spells were a thing of the past. Now you’re identifying, connecting with and selling your art directly to top art buying prospects and also selling through multiple channels.
Your sales results give you a growing confidence in your career. And, you experience the added benefit of more time for your studio and family. Your increasing sales lead to greater awareness for your work and add to your legacy.
I help artists find buyers, sell art and prosper. It’s been my mission for nearly 30 years. Here's what I've put together for you with the Art Marketing Mastery Workshop. Together, we light the path. You do the work and follow it.
What would it mean to enjoy manageable, foreseeable art sales once and for all? How good would it feel to know you have a reliable system to sell your art? Steady sales are not a myth. They are the key to enjoying the rewards and recognition your work deserves.
When you join, you're in for a treat! This training is the most thorough and extensive art marketing training I’ve ever created. You will find it comprehensive and helpful. More importantly, as you move through the course with me, you will finally start to get the traction and results you’ve always wanted for your art career.
There is a logical progression to each of the 10 steps. They are intended to overlap, interlock and strengthen eash other. As you complete each level, you get closer to perfecting an art marketing plan that will produce results for you now and for as long as you want to sell your art.
One of the best things about this training is that it does not rely on trendy stuff like the latest wrinkle in social media. Yes, you will learn to use what is available in social media, but you will never be put in a position of relying on social media, like Facebook, for example, to find buyers and sell your art.
Likewise, by completing this course and taking the prescribed actions, you will never find yourself at the mercy of third-party distributors of your work. That includes galleries, publishers, licensors, agents, and others who seek to profit from the sale of your work. You may want to use some third-party channels to get your work to market. Always make your direct sales your primary source of selling your artwork. This allows you to be very choosy about working with others.
Make Sure to Click the Down Arrow to See All the Lessons Included in the Workshop
Though I have been a practicing professional artist all of my life, I have the most pleasurable opportunity now to apply all of my efforts to being a full-time artist.
Though I have dealt with galleries, newspaper reporters, graphic design, and many necessary marketing endeavors for the past several decades on my own, I still recognized that Barney Davey's "Art Marketing Mastery Course" would add very important skills and knowledge to my repertoire.
The course has exceeded my expectations - it was (and continues to be) money well spent. The fact that one can revisit the topics, again and again, is very helpful, and the Facebook group is a wonderful ongoing helpful resource as well. ~ Kay Stratman
I came across Barney Davey in my countless hours of online research. I followed him for many months, listening to his videos and reading his books. I finally felt like I wasn’t in this journey alone. There was someone who is so willing to share what he knows, something that could not be done unless you have decades of expertise in the art field. I decided it was time I became serious about my intention, and invested in Barney’s Art Marketing Mastery Workshop.
I am still amazed at the abundance of relevant information, as if he tailored the program just for me. The videos and notes are clear and concise. Barney is very giving of himself, and I look forward to the weekly e-mails chock filled with more great stuff.
Whenever I feel overwhelmed, Barney Davey is my go-to resource to focus and take things one step at a time. For anyone who is serious about learning how to make money with their art, you need to look no further than Barney Davey’s Art Marketing Mastery. I assure you, it will be just what you need. ~ Debbie Viola
As an artist and a businessman, I found that investing in Barney Davey's course one on one training was the wisest and most profitable business and personal decision I made in my career. ~ H B Barry Strasbourg-Thompson BFA.
Barney Davey is from the old school in that there are no shortcuts. Following your dreams takes plain old fashioned hard work! I am in his Art Marketing Mastery Workshop. I wish I had had access to this when I was in art school during the era of conceptual art. I sure was a square peg in a round hole. There was a strong push toward anything goes, a painter doing landscape was not cool! Nobody ever talked about marketing, or how to make a living as an artist.
Drawing on many years of experience in the marketing and art business, since 1988 Barney’s books, blogs, workshops, art marketing consulting, podcasts and more, have helped artists. In his Art Marketing Mastery Workshop Barney keeps it interesting by interspersing pertinent quotes, referencing helpful books, articles and internet resource.
Barney stays available on our Art Marketing Mastery Facebook page set up for the group, to comment and answer the prodigious questions posed by workshop members. It is an interactive group, with members also answering questions and making comments. I think it is a very supportive and valuable part of the course. Barney has put into this workshop his many years of experience in the Art Business, and honed out the best parts for participants, without breaking the bank.
If you are an artist who finds the making a living part of being an artist difficult, sometimes overwhelming, if not downright depressing, this course can help you. It is helping me. It lays out methods you can follow at your pace, and revisit as often as you like.
Besides the many individual sessions Barney has added relevant resources and ebooks to access as part of his program. He also adds extra things that can be accessed by group members that are always very helpful. Last but not least, Barney is very down to earth and approachable. I think I wasted a lot of time (25 or 30 years) wheel spinning and avoiding this very crucial part of a successful art career. Sign up! You’ll be glad you did! - Kay Stratman
HERE’S HOW JOINING THE ART MARKETING MASTERY WORKSHOP WILL CHANGE YOUR CAREER:
I invite you to take a few minutes and watch the video below about about Emily's story.
Make sure to read the heartfelt testimonials from artists already benefiting from the program.
Hi,I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.
I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.
We served a variety of small business markets, including:
The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.
Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.
I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.
Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.
As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.
Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.
These books have an ongoing impact in the marketplace. Here is a recent screenshot from the Amazon Kindle "Business of Art" best sellers list. It shows five of my books listed in the top 10 all at the same time.
That is an extremely rare feat I'm proud to share with you. I trust seeing these results gives you confidence in my information. Since several of the books are years old, I believe it demonstrates the evergreen quality of the practical advice I provide for artists.
I have also produced and delivered hundreds of live workshops and online webinars for artists on art business and art marketing.
My articles have been published in The Artist’s Magazine, Art World News, Art Business News, Professional Artist, Bottom Line Personal, and Picture Framing Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.
I have been featured in, written for or worked with these industry leading media companies, and more.
I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.
I was honored to be interviewed by Bottom Line Personal. With a a 750,000 circulation it is one of the largest peronal finance and lifestyle publications on the planet.
I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.
I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.
If you are ready to choose success and act to take control of your career, this program will get you there.
In the clear light of day, you know the only way to achieve what you want for your career is through hard work. There aren't any silver bullets or secrets to selling art online that will magically turn your career into an overnight success.
That's tough talk, but you can handle it. I know without knowing you that you have overcome far bigger obstacles in your life than anything this course will require you to do. The only thing stopping you is you.
You will start with a vision you design. It's your life and your career. You set the goals. Make them possible and doable. You will use the training you get here to turn those goals into realities. Dreams do come true.
It's not nearly as hard as you think. It's all about one step at a time. You will keep away the overwhelm that happens by loading your plate with too much and hurting your brain with impossible expectations.
The Grand Canyon was carved miles deep by wind and water over time. Your success is just like that. One small task leads to another. It's about using daily tasks as small wins to eventually create huge wins for you.
Are you ready to put yourself first and to work on an organized system designed to grow a profitable career? Then join the Art Marketing Mastery Workshop today. Let it be the best decision you make for your career. One that will lead to the profound satisfaction of selling your art on a steady basis.
Each step is a series of content in delivered in videos, PDF downloads, documents and more. Each new step is released every 14 days. That gives you adequate time to get through the course material before you tackle the next lesson.
You will have access to me in an open office hours concept every other Friday. You can contact me in the private Facebook group to get immediate answers to questions or help with the program. Additionally, I am in the group on a frequent basis to help members.
You can leave a comment or ask questions in the course comments section. I will answer them as quickly as possible.
How Much Does It Cost?
It's $175 per month for three months, $477 as a one-time payment, or 12 payments of $49. After your final payment, you will have lifetime access to the course lessons and access to me via the Facebook group, open hours program and live hot seats.
Hot Seat Opportunities
Artists who want special help can request to work with me on a hot seat. We'll take whatever problem they are facing and deal with it on a live screen sharing meeting. The hot seats will be recorded and archived in the course materials.
These are charter rates. They are set to go up in 2019. Now is the time to lock-in these rock bottom prices.
HOW LONG DOES THE PROGRAM RUN?
There are 13 lessons delivered to you every other week. That means you can get through this program in as little as 26 weeks. But, don't worry, you have all the time you need to make full use of the content. That's because you will have lifetime access to your course content and your membership to the Facebook group.
Choose a Payment Plan That Works for You!
Want to talk about the training? Schedule a free no pressure information call. Go to bdavey.co/15min. Pick a time convenient for your schedule. Or, send me an email with your questions at [email protected]