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If you questions or need help please contact [email protected]
I encourage you to review the content and curriculum to learn how this course can transform your career!
The answer to every question in my humble opinion is "thousands!" You will learn how to identify your ideal buyer and how to get connected to her or him. Your first sale from just one relationship will give you a positive ROI on the cost of the course. It's up to you how many times you decide to multiply it. Your results are only limited by the actions you take to use what you learn.
When it comes to helping artists with advice on the business of art or marketing questions, I'm as well rounded, insightful, and helpful as you will find anywhere. This is not bravado. It is real. I make a big impact nearly every day helping artists, especially those in the private Art Marketing Mastery Facebook group. Here is a screenshot replying to a member who had gotten some recent publicity. She wanted ideas on how to maximize it.
By the way, as member of the private Facebook group, you could to the Topics menu, click on Publicity and find this post in less than a minute. There are 10 more as of now just in that category. And, there are about 50 Topics listed in a growing list. It is an unparalleled, veritable treasure trove of art career and marketing advice.
I take the time to give real help because I care. I want my artist followers to succeed. You can be sure you won't find this level of personal commitment to your success in any other program regardless of price.
Those suggestions shown in the image above are solid and useful. Any one of them could lead to sales and introductions that will garner thousands in profit for any artist who follows the advice. My consulting hourly rate is $250. Providing this kind of in-depth reply would easily make the cost of the hour a great investment. That $250 covers more than half the lifetime membership.
I hope you can see the added value of joining the Art Marketing Mastery program. Remember, besides my personal touch, you're getting 250+ lessons, which is the equivalent of an MFA in Art Marketing with lifetime access. At $397 only until Friday, May 10. Go to bdavey.co/save100 to join while you can and save $100 in the process.
My advice is to make a long-range goal to connect with 100 collectors. Set your first short-range goal at five and test yourself how fast you can get it done. Lather, rinse and repeat. Also, focus on boosting your business through repeat sales to your enthused patrons. It's not complicated or expensive to do. It takes dedication, but the payoff is so much better than any other way to sell art. It works and can be done. Your small, but mighty growing group of collectors will fund your more expensive and adventurous marketing efforts.
When is the last time someone said something like that to you? I bet not often if ever. That's because everything else is easily as hard to do, way more expensive, and in nearly every case, you are at the mercy of third parties who by the nature of their business don't have your best interest as their highest priority. Plus, you're sharing revenue, which makes things more expensive.
Quite frankly, I believe artists who focus on building direct patronage have the greatest chances for a long, fulfilling, and profitable career. Plus, it's the only way you have to stay in control of your distribution. You learn how to build you business on direct patronage here.
Because I'm practical I know you might want or need galleries and others to help sell your art. That's why there is training on working with them. Aim for 80/20 split of business between patrons and galleries and other third party sellers.
You’ll get lifetime access to all 250+ courses, and lifetime access to the Art Marketing Mastery private Facebook group. I answer every question in the group, so it’s like getting me as your coach when you join. Plus, you’ll get help and feedback from the hundreds of other artists in the group.
Reply to this email if you have questions, or i can help you.
Here's a short video,"What Does Your Art Marketing Look Like Today?" in under two minutes.
“Business art is the step that comes after art. I started as a commercial artist, and I want to finish as a business artist. Being good in business is the most fascinating kind of art. During the hippie era people put down the idea of business. They’d say “money is bad” and “working is bad”. But making money is art, and working is art - and good business is the best art.” - Andy Warhol
Hi! My name is Barney Davey. I publish useful art marketing tools, tips, and techniques for visual artists. They use my practical advice to find new buyers and sell more art.
I love Warhol's quote! It speaks with honesty about the business of art. It embodies my philosophy which is you don't have to choose prosperity over posterity. That's a bogus concept that harms the careers of artists. I'm in harmony with Warhol as he encourages us to embrace success in the business of art.
If you feel confused, disappointed and unsure about the future of your career, you are too hard on yourself! If your art business suffers from unpredictable sales with inventory piling up, you’re not alone. Many artists struggle with developing reliable methods to make steady sales happen.
These problems hamper artists’ success with marketing.
It's time to put challenges aside and to start enjoying the benefits of building a reliable system to sell your art. Sales success will melt away your problems. Here's how:.
Can you see why having a reliable system to market your art is essential to your long-term success? Without a system, you constantly bounce around trying new things and never getting on the path to predictable, profitable sales.
The only way artwork gets sold is through direct patronage
where you sell it yourself, or if you contract with a third-party, such as a
gallery, to do it for you.
The best way for you to build long-term success is to use both options. That’s why you’ll get all the training you need to do both successfully in the Art Marketing Mastery program.
The desire among artists to get their art seen and sold is universal. However, finding a program that fits your needs, generates steady results, and gives you confidence to keep working it is a challenge.
I talk with artists almost daily. They share their frustrations with me. I know how they feel when they see other artists with inferior work whose careers are blossoming into growing sales and recognition.It’s natural for them to ask, “What are they doing and why can’t I do the same thing?”
Are you ready to stop wondering and start creating a successful career that meets your expectations? I want you to know you should never have to settle for getting less from your art career than you want. Moreover, you should never feel pressure to achieve everything all at once.
Give yourself a break. Slowing down to learn a system will buy you tons of free time in the future.
Let me explain. The solution to getting your art seen and getting it sold is virtually the same. Success with one always leads to satisfaction with the other. Knowing they go hand-in-glove simplifies your plans. Focus on sales and awareness will follow.
When you can confidently answer the question, “How do you get your work to market?” you’re on your way to long-term, profitable success. It’s okay if you can’t now. My mission is to help you learn what to do and how to do it when it comes to creating art career success.
For the past 30 years, when coaching artists, I always start by asking, “How do you get your work to market?” I know by drilling down for details, the answer will reveal their problems and shed light on how to fix them.
If you can’t clearly and confidently explain how your work gets into the world, you need help. There are workable solutions and believable, achievable options to build a successful art career. You’re about to learn them, so please keep reading.
As previously mentioned, there are only two ways artwork gets sold.
It’s obvious there are pros and cons to each method. The most practical advice is to do both while emphasizing the former, which is what I call direct patronage.
Because it is logical, fair, and most helpful. I will teach you the ins and outs of both ways to sell art in the Art Marketing Mastery courses. We cover all the bases. You get the inside scoop on growing sales to patrons and also, how to get work with galleries, publishers, and more here. I want you fully equipped and ready to get your work to market in every way that will benefit you.
My primary goal is to help artists develop an effective system of direct patronage. That is where they learn the best ways how to find and connect with prospects who match their ideal buyer persona and then sell the bulk of their life’s work to them. The scope of direct patronage runs from developing lifelong, personal relationships with patrons to selling art online.
Direct patronage gives you absolute control of your sales and career. With it, you own your buyer relationships and contacts; no one can take them from you. You also enjoy the benefit of higher profits. Plus, success with direct patronage means you can be choosy about your business options and marketing partners.
Some of your patrons will go beyond buying multiple pieces. They will step up to help your career in unexpected ways.They can open doors, make introductions, and influence situations and opportunities to make them beneficial for you. That's what brand evangelist do.
Because I understand the importance of third-party distribution, my secondary goal is to teach artists the best ways to establish steady income from third parties. Those methods include how to:
By selling most of your work directly, you lessen your dependence are on third parties who most often don’t share client info and who can drop you in an instant without recourse or remorse. It is my mission to help you become self-reliant and independent. You’ll find it is the most liberating and profitable position for your business in the long run.
Don’t get me wrong. Keeping things in perspective is essential. I believe contracting with galleries, publishers, and licensors is a useful old school way to grow awareness and develop new markets for your art. You get to leverage their contacts and marketing prowess to sell your art and enhance your reputation.
Always remember third parties are not the solution to long-term art career success. Your livelihood is never their top priority. They give you little to no control over the decisions they make about your career. It’s realistic to use them to help grow art business, especially in the early going. Never rely on them entirely because it’s too risky for your future.
The training you get in the Art Marketing Mastery program includes practical advice on how to build a viable collector base and how to get into galleries and sell through publishers, licensors, designers, consultants, and more.
The Art Marketing Mastery courses include everything you need to know to create a prosperous art career. I encourage you to consider the extensive curriculum as your way of getting an MFA in Art Marketing. As with any comprehensive curriculum, 250+ individual lessons, in this case, you need time to work through it. That’s why you get lifetime access for a one-time fee.
The lessons are laid out in a logical step-by-step progression. However, you are not confined to following a set path. You can choose to study and learn the information that will help you the most now. Besides being helpful and informative, I want your access to be flexible to meet your needs.
As mentioned, for a one-time fee, you get lifetime access to the Art Marketing Mastery program. That means you can take your time to learn and apply your knowledge. You can also come back to refresh yourself on the content. Like a good book or movie, the training gets better with repeat exposure to it.
You also get lifetime access to the Art Marketing Mastery private Facebook group. I’m in the group answering questions and offering encouragement every day. As such, you have access to my art marketing brain and the help and experience from hundreds of your fellow artists in the group.
The way to grow a successful art career is to build on a strong foundation. That’s where we start with the Art Marketing Mastery program.
Mastering the following things will help you lay a solid base to support your growing art business. They are the most critical aspects of Level One.
The focus of Level One is mastering how to:
The benefits of completing the lessons in Level One are substantial. Consider this. You’ll be set up with a stable business and marketing foundation. Because you’ll know the best kind of art to make for your ideal buyers, you will find sales come easier and faster.
Knowing the tips on how to approach and make sales to your extended warm market will improve your cash flow. Your professional ecommerce-enabled website will be ready to sell your art and improve your closing ratio. Perhaps best of all, with the groundwork you’ve done, you will put yourself on the path to a repeatable pattern of steady sales.
The focus of Level Two is mastering how to:
Learning how to build a viable email list and how to use content marketing to keep your subscribers engaged are lifetime skills. They will continue to pay huge dividends for rest of your career. Your email list is a bottom-line asset that will produce more revenue over time than any other activity.
Blogging, content marketing, social media marketing are all important spokes to your business hub, which is your ecommerce enabled website. Use the lessons on this level to learn how to leverage these tools to your greatest advantage.
The focus of Level Three is mastering how to:
To make your business grow with strength, you must find ways to duplicate your effort. By getting into galleries, you are offloading some of your marketing and extending your reach. It comes at a cost and a loss of control and contact information but is still worth pursuing.
I will teach you how to turn buyers into collectors, which assures you get multiple sales from them as a result. When you know how to get referrals from nearly every contact you have, you multiply your sales with virtually no marketing costs.
Selling reproductions is a perfect way to multiply the return on your creative effort. The best way to multiply print sales is to get representation with a publisher, licensing agent, or art consultant. Interior designers are also top prospects to purchase multiple pieces of fine art reproductions.
"Hey Barney Davey, I wanted to share with you that I just made my highest priced direct sale ever to an art collector by applying all I have learned from your teachings. It was six months in the making from first meeting this art collector to this big purchase for his collection. Thank you for helping me learn how to profitably represent myself as an artist!! This is amazing!
I signed up for your class when I had been showing my work for years with few sales and I did not know what to do. I knew I needed a new approach. I had been struggling for years to figure out how to sell my art. Now I know how to find the right potential customers and how to cultivate the relationships. It is not quite enough income to quit my teaching job but I feel that I can develop my ability to sell my work further over time. THANK YOU!"
- Ivana George, Fine Artist and Art Teacher
"Thank you Barney! I truly believe that when you open your soul to your passion the universe opens all its doors for you. That is what I find this course is doing. It's bringing forth all this positive energy thanks to you and how you are going about doing this. I'm so Grateful! I just had this incredible offer from someone where I would be using my art and interior design skills. And I know I have you to thank for that!"
- Cindy McLean, Fine Artist, Living & Working in Japan
You can read more testimonials on this link.
When you check out the extensive curriculum further down, you'll see there is nothing like it available anywhere. You don’t have to use it all to get a tremendous return on your investment.
My best advice is to go through the lessons. That way you know everything, and you can decide what parts to implement, and which to leave alone. For instance, you may have no interest in blogging because you don’t like to write. The reason to learn about it is you might get inspired to do something with it, such as create a Vlog (video log) instead.
Here’s where this offer gets even better. Just like the workshop, you get lifetime access to the Art Marketing Mastery private Facebook group. It’s a safe, encouraging place where you can get help from hundreds of other artists and me. I use the topics options to keep track of helpful comments and threads on all kinds of questions artists have about marketing and business. Here’s an animated gif showing the topics covered so far.
The question is not whether the content and access to me and the other artists is worth the price because it is. You are only limited by how much you use the knowledge, contacts, and resources.
As you saw in the animated gif above, members receive valuable, timely advice on writing contracts, avoiding vanity galleries, pitching grants, approaching hot prospects, creating artist bios and statements, publicity, promotion, advertising, sales copy, marketing art, selling art, and dozen of other essential topics.
The question to ask is how many times over your investment in this training you will recoup? Conservatively, I believe you will gain 10, 20, 50, 100, or more times your return on investment just by implementing the training. It’s a no brainer path to success when you take the learning and act on it intelligently. Follow the advice, and you will find buyers, develop collectors, get referrals, and sell more art.
There is nothing else like these comprehensive workshop lessons. It's a tremendous resource you can use to learn now and revisit the content to keep improving your career for years to come.
You Can’t Lose!
Let’s keep it simple. Your purchase comes with a 30-day 100% satisfaction guarantee. If for any reason you change your mind and don’t want to keep the course, you can request a refund inside of the first 30 days after you join. I will promptly and cheerfully, (Okay, I’ll probably have my sad-to-lose-you face on.), refund your full payment. No questions asked.
I trust you can see that I’m an open book who likes to teach at every opportunity. My mom was a school teacher, and I know teaching rubbed off on me. She also was an excellent artist. Her work hung in the St. Louis Art Museum for a spell. Being a widow with six kids to raise ended any chance she had for an art career. Mom gave me a love of art. In some ways, every time I help an artist I’m paying homage to her.
I trust you learned a few things. I have so more much to teach you. Please give serious consideration to joining the Art Marketing Mastery Workshop. It is set up to be a game changer for artists who are ready to make a minor one-time investment into knowledge that will pay major lifetime dividends.
I’m here to help. Please send an email to me, Barney Davey, at [email protected] Alternatively, book a quick, free video chat where I can share my screen with you. Here’s that link bdavey.co/15min I’m looking forward to seeing you in the training and Facebook group. All the best!
This workshop is my best effort to download my 30 years of art marketing experience into your brain. I'm hoping if I teach you everything I know you can succeed and live your dreams.
I think of a masterpiece as a work where an artisan literally puts everything he or she knows into creating a monumental work. That is how I feel about the Art Marketing Mastery Workshop. You are getting decades of study and experience poured into this course. It comes to you with my best intentions. I want you to succeed and am confident you can. Everything you need to build an outstanding art business is right here. It's just a matter of how you use it. I'm here to encourage you.
You get so much information I know you may only use the parts that work best for you. However you use this training, with lifetime access, it's yours to return to as often as you need. I believe return visits to the concepts presented here will payoff in ways hard to imagine now. You can keep coming back to learn more useful ways to help you sell you work. I encourage you to do so.
When You Get on the Right Path and Take the Right Actions You Will:
Barney Davey’s Art Marketing Mastery course offers a wealth of practical, down to earth, no-nonsense knowledge about the nuts and bolts of marketing your art. This course can serve as the missing link between you, the schooled or self taught artist, and the elusive world of making a good living from your work.
Barney has organized the material in easy to navigate modules that make it easy to find and review the sessions as needed. The private Facebook group gives you a chance to get personal and up to date feedback and ideas from both Barney and the many artists who are taking his course.
There is so much to learn, absorb and implement and in the end our success depends on our own energy and enthusiasm along with the specific and repeated actions we choose to take.
While making a good living as an artist may mean embarking upon a road less travelled, Barney’s course can equip you with a well marked map backed up with excellent roadside assistance. ~ Jeffrey Dean
Please keep in mind as you view the curriculum, you don't have to learn it all at once. The information is there for you when you need it. You have lifetime access, so you can pace your learning to match your needs.
Make Sure to Click the Down Arrow to See All the Lessons Included in the Workshop
As an artist and a businessman, I found that investing in Barney Davey's course one on one training was the wisest and most profitable business and personal decision I made in my career. ~ H B Barry Strasbourg-Thompson BFA.
Barney Davey is from the old school in that there are no shortcuts. Following your dreams takes plain old fashioned hard work! I am in his Art Marketing Mastery Workshop. I wish I had had access to this when I was in art school during the era of conceptual art. I sure was a square peg in a round hole. There was a strong push toward anything goes, a painter doing landscape was not cool! Nobody ever talked about marketing, or how to make a living as an artist.
Drawing on many years of experience in the marketing and art business, since 1988 Barney’s books, blogs, workshops, art marketing consulting, podcasts and more, have helped artists. In his Art Marketing Mastery Workshop Barney keeps it interesting by interspersing pertinent quotes, referencing helpful books, articles and internet resource.
Barney stays available on our Art Marketing Mastery Facebook page set up for the group, to comment and answer the prodigious questions posed by workshop members. It is an interactive group, with members also answering questions and making comments. I think it is a very supportive and valuable part of the course. Barney has put into this workshop his many years of experience in the Art Business, and honed out the best parts for participants, without breaking the bank.
If you are an artist who finds the making a living part of being an artist difficult, sometimes overwhelming, if not downright depressing, this course can help you. It is helping me. It lays out methods you can follow at your pace, and revisit as often as you like.
Besides the many individual sessions Barney has added relevant resources and ebooks to access as part of his program. He also adds extra things that can be accessed by group members that are always very helpful. Last but not least, Barney is very down to earth and approachable. I think I wasted a lot of time (25 or 30 years) wheel spinning and avoiding this very crucial part of a successful art career. Sign up! You’ll be glad you did! - Kay Stratman
Hi,I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.
I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.
We served a variety of small business markets, including:
The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.
Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.
I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.
Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.
As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.
Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.
These books have an ongoing impact in the marketplace. Here is a recent screenshot from the Amazon Kindle "Business of Art" best sellers list. It shows five of my books listed in the top 10 all at the same time.
That is an extremely rare feat I'm proud to share with you. I trust seeing these results gives you confidence in my information. Since several of the books are years old, I believe it demonstrates the evergreen quality of the practical advice I provide for artists.
I have also produced and delivered hundreds of live workshops and online webinars for artists on art business and art marketing.
My articles have been published in The Artist’s Magazine, Art World News, Art Business News, Professional Artist, Bottom Line Personal, and Picture Framing Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.
I have been featured in, written for or worked with these industry leading media companies, and more.
I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.
I was honored to be interviewed by Bottom Line Personal. With a a 750,000 circulation it is one of the largest peronal finance and lifestyle publications on the planet.
I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.
I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.