Art Marketing Mastery
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Thanks for checking out this my lessons in traditional and digital marketing for artists. They will help you learn new ways to get seen, find buyers and sell art online, and offline, too.
Hi, I'm Barney Davey, the expert creator of the content in the lessons here. My bio is below. That's my wife, Mary, and our good old dog, Maggie in the picture with me.
Success Is Learning How to Sell Art and Develop Collectors Your Way
Everyone is different so they are going to take different things from this course.
The trick is to find the tips and techniques in the course you will do. Then learn and keep doing them. Build expertise a step at at time. That's how you can have real success—the way only you can define it.
One Lifetime Skill Learned and Applied Pays Back Big Time
If, for example, you learn to ask for and get referrals. That's a lifetime skill. That skill or one like it can make you tens of thousands of dollars in sales you would have never made without it. There are dozens of skills in the course that will do that for you. Mastering just a few skills from this course will make a monumental difference in your art business.
To avoid overwhelm in your life and art business, learn and apply the course's lessons and wisdom a little at a time. You can always come back and learn more later. We'll be here improving all along.
The curriculum is broken into these main categories:
- How to Make Art that Sells
- How to Identify Your Ideal Buyers
- How to Create Connections with Your Target Audience
- Making Your Easiest Sales First
- Email Marketing for Artists
- Marketing Automation for Artists
- Blogging and Content Marketing for Artists
- How to Create a Realistic Content Marketing Plan
- How to Make the Best Use of Social Media & Digital Marketing - Facebook
- How to Make the Best Use of Social Media & Digital Marketing - Instagram
- How to Make the Best Use of Social Media & Digital Marketing - Pinterest
- How to Make the Best Use of Social Media & Digital Marketing - LinkedIn
- Turning Buyers into Collectors
- How to Develop An Ongoing Referral Program
- Adding Secondary Distribution Channels, Including Galleries, Publishers & Licensors
- Creating a Master Plan to Get Consistent Results with Minimal Effort
See the extended curriculum below for a complete listing of the lessons in each category. (Make sure to expand the page using the down arrow.)
StartMaking Captivating Art that Sells: What Does It Mean? (3:34)
StartWhat Kind of Art Sells Best? How to Get More Art Sales
StartFive Things About Making Art (10:57)
StartHow Long It Took Mozart, Picasso and Kobe Bryant to Be Successful
StartWhy Consistency & Captivating Hold the Keys to a Successful Art Career
StartStep One Assignment
PreviewResources - Helpful Links, Videos, and Articles
StartIdeal Buyer Overview (18:32)
StartThe Trout Fishing Analogy
StartThe Difference between Collectors and Buyers
StartHow Pinpointing Your Avatar Makes Your Marketing & Advertising Affordable and Effective
StartWhat Information Goes into Creating a Customer Avatar?
StartBenefits of a Customer Avatar
StartPersonalize Your Avatar
StartWhat about Multiple Avatars?
StartCreating an Empathy Map = Extra Credit
Hi,I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.
I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.
We served a variety of small business markets, including:
- Artists, Galleries, Publishers & Picture Framing Retailers
- Property & Casualty Insurance Agents
- Life & Health Insurance Agents
- Private Club Management & Operations
- Hospitality & Travel
- Interior Design & Decorative Accessories
The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.
Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.
Get 30 years of experience.
I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.
Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.
As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.
Experience pays off for my artist followers and me.
Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.
I am the author of six bestselling books on the business of art:
- Straight Advice: How to Market Art Online
- Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career
- How to Sell Art to Interior Designers
- The Zen of Selling Art
- How to Profit from the Art Print Market
- How to Price Digital Fine Art Prints
Five books in top ten shows my books' impact and staying power.
These books have an ongoing impact in the marketplace. Here is a screenshot from the Amazon Kindle "Business of Art" best sellers list. It shows five of my books listed in the top 10 all at the same time.
That is an extremely rare feat I'm proud to share with you. I trust seeing these results gives you confidence in my information. Since several of the books are years old, I believe it demonstrates the evergreen quality of the practical advice I provide for artists.
My articles have been published in The Artist’s Magazine, Art World News, Art Business News, Professional Artist, Bottom Line Personal, and Picture Framing Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.
I have been featured in, written for or worked with these industry leading media companies, and more.
Artists Hone Their Art Marketing Skills with My Help.
Besides my books and blog, I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.
I was honored to be interviewed by Bottom Line Personal. With a a 750,000 circulation it is one of the largest peronal finance and lifestyle publications on the planet.
I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.
I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.