Hi! Thanks for checking out the workshop. My name is Barney Davey. I publish useful art marketing tools, tips, and techniques for visual artists. They use my practical advice to find new buyers and sell more art.
This is a sales page for the Art Marketing Mastery Workshop. I followed the P.A.S.T.O.R. method, which you’ll learn about, to write the copy. I use italics to indicate my additional comments to you in the copy.
I like to teach and want to encourage you to join the Art Marketing Mastery Workshop. On this page, I'm following the P.A.S.T.O.R. (Problem, Amplify, Solution, Testimonial, Offer, Risk Reversal) method taught by copywriting expert, Ray Edwards. His How to Write Copy That Sells book is the best!
Start by pointing out a significant, near universal problem to your reader’s interests or business.
Here is what I say in the case of the Art Marketing Mastery Workshop:
I find many artists are not good marketers, which leads to not enough buyers, lost sales, and little recognition. These are unfortunate and avoidable issues. The problem is intensified because sales are how artists pay the bills and validate their work.
The next step is to amplify the problem by explaining it in more detail. In this case, I would say:
You know how you excel at making art but then struggle with finding buyers and selling enough art to create a profitable career? And, how struggling creates worry about growing into or sustaining a full-time career? Too often good sales from a show, event, or promotion are followed by maddening dry spells. Such fluctuations make enjoying steady sales, and consistent cash flow seem like impossible goals.
The good news is there is another way.
Now is the time to present a solution. Here is my example:
Inside the Art Marketing Mastery Workshop, artists learn how to identify their ideal buyers and market their work to them, directly. They gain the tools and techniques on how to build a marketing system that will produce results for the life of their career.
Rather than trying to use a cookie-cutter method, our artists develop a marketing system unique to them. One based on their needs and skills.
Learning sequentially at your pace is how to accrue the skills and experience you need to create an art business that meets your definition of success.
With 24/7 lifetime access, you can take all the time you need to learn on a self-paced plan that suits your schedule. And, you can revisit the courses as often as you need.
The mission behind the creation of the Art Marketing Mastery Workshop is to provide you with information and inspiration to guide you to develop a long-range, reliable marketing system. One you will use to sell your artwork regularly throughout the life of your career.
Learning how to establish direct patronage is our primary goal. By giving you the tools to find and connect with patrons who will buy multiple pieces, you lessen your dependency on galleries and other third-party distributors.
The more of your work sold through direct patronage, the more control you have over your career. Owning and controlling distribution is your key to a lengthy and rewarding career as an artist.
At this point, Ray Edwards suggests providing testimonials, like these:
Ivana's honest testimonial shows how she's had a breakthrough that will pay improving results from here. It's real and so refreshing compared to outrageous claims you sometimes see that you want to believe everything is easy and the sky is the limit. You know what I mean. When you hear claims that are hard to believe. and your instincts sound alarms, listen to them.
Ivana is steadily building a system to market her art. She has a solid foundation. Her future looks bright. You might blast off, or you might take your time to grow into what you need to do. It's your choice, your career, and your pace to set.
Be like Ivana. Keep a positive attitude. Work on your priorities. Have realistic, achievable goals. Make steady progress by getting important things done. Soon enough you have a system delivering the results you want. It is an evolving solution meaning you will get better and more efficient as you progress.
"Hey Barney Davey, I wanted to share with you that I just made my highest priced direct sale ever to an art collector by applying all I have learned from your teachings. It was six months in the making from first meeting this art collector to this big purchase for his collection. Thank you for helping me learn how to profitably represent myself as an artist!! This is amazing!
I signed up for your class when I had been showing my work for years with few sales and I did not know what to do. I knew I needed a new approach. I had been struggling for years to figure out how to sell my art. Now I know how to find the right potential customers and how to cultivate the relationships. It is not quite enough income to quit my teaching job but I feel that I can develop my ability to sell my work further over time. THANK YOU!"
- Ivana George, Fine Artist and Art Teacher
"Thank you Barney! I truly believe that when you open your soul to your passion the universe opens all its doors for you. That is what I find this course is doing. It's bringing forth all this positive energy thanks to you and how you are going about doing this. I'm so Grateful! I just had this incredible offer from someone where I would be using my art and interior design skills. And I know I have you to thank for that!"
- Cindy McLean, Fine Artist, Living & Working in Japan
You can read more testimonials on this link.
If you don’t ask, you don’t get. I go straight to the details as I despise copy that jerks me around and plays coy when it comes to pricing.
If you are ready to change your life and career in the most meaningful ways, I encourage you to join the Art Marketing Mastery Workshop today! You get lifetime access for $497. It’s a one-time fee. There are payment plans.
When you check out the extensive curriculum further down, you'll see there is nothing like it available anywhere. You don’t have to use it all to get a tremendous return on your investment.
My best advice is to go through the lessons. That way you know everything, and you can decide what parts to implement, and which to leave alone. For instance, you may have no interest in blogging because you don’t like to write. The reason to learn about it is you might get inspired to do something with it, such as create a Vlog (video log) instead.
Here’s where this offer gets even better. Just like the workshop, you get lifetime access to the Art Marketing Mastery Workshop private Facebook group. It’s a safe place where you can get help from hundreds of other artists and me. I use the topics options to keep track of helpful comments and threads on all kinds of questions artists have about marketing and business. Here’s an animated gif showing the topics covered so far.
The question is not whether the content and access to me and the other artists is worth the price because it is. You are only limited by how much you use the knowledge, contacts, and resources.
As you saw in the animated gif above, members receive valuable, timely advice on writing contracts, avoiding vanity galleries, pitching grants, approaching hot prospects, creating artist bios and statements, publicity, promotion, advertising, sales copy, marketing art, selling art, and dozen of other essential topics.
The question to ask is how many times over your investment in this training you will recoup? Conservatively, I believe you will gain 10, 20, 50, 100, or more times your return on investment just by implementing the training. It’s a no brainer path to success when you take the learning and act on it intelligently. Follow the advice, and you will find buyers, develop collectors, get referrals, and sell more art.
There is nothing else like these comprehensive workshop lessons. It's a tremendous resource you can use to learn now and revisit the content to keep improving your career for years to come.
In the final step, you present a risk reversal option and provide a recap. Here is my version:
Let’s keep it simple. Your purchase comes with a 30-day 100% satisfaction guarantee. If for any reason you change your mind and don’t want to keep the course, you can request a refund inside of the first 30 days after you join. I will promptly and cheerfully, (Okay, I’ll probably have my sad-to-lose-you face on.), refund your full payment. No questions asked.
I trust you can see that I’m an open book who likes to teach at every opportunity. My mom was a school teacher, and I know teaching rubbed off on me. She also was an excellent artist. Her work hung in the St. Louis Art Museum for a spell. Being a widow with six kids to raise ended any chance she had for an art career. Mom gave me a love of art. In some ways, every time I help an artist I’m paying homage to her.
I trust you learned a few things. I have so more much to teach you. Please give serious consideration to joining the Art Marketing Mastery Workshop. It is set up to be a game changer for artists who are ready to make a minor one-time investment into knowledge that will pay major lifetime dividends.
I’m here to help. Please send an email to me, Barney Davey, at [email protected] Alternatively, book a quick, free video chat where I can share my screen with you. Here’s that link bdavey.co/15min I’m looking forward to seeing you in the training and Facebook group. All the best!
This workshop is my best effort to download my 30 years of art marketing experience into your brain. I'm hoping if I teach you everything I know you can succeed and live your dreams.
I think of a masterpiece as a work where an artisan literally puts everything he or she knows into creating a monumental work. That is how I feel about the Art Marketing Mastery Workshop. You are getting decades of study and experience poured into this course. It comes to you with my best intentions. I want you to succeed and am confident you can. Everything you need to build an outstanding art business is right here. It's just a matter of how you use it. I'm here to encourage you.
You get so much information I know you may only use the parts that work best for you. However you use this training, with lifetime access, it's yours to return to as often as you need. I believe return visits to the concepts presented here will payoff in ways hard to imagine now. You can keep coming back to learn more useful ways to help you sell you work. I encourage you to do so.
When You Get on the Right Path and Take the Right Actions You Will:
Barney Davey’s Art Marketing Mastery course offers a wealth of practical, down to earth, no-nonsense knowledge about the nuts and bolts of marketing your art. This course can serve as the missing link between you, the schooled or self taught artist, and the elusive world of making a good living from your work.
Barney has organized the material in easy to navigate modules that make it easy to find and review the sessions as needed. The private Facebook group gives you a chance to get personal and up to date feedback and ideas from both Barney and the many artists who are taking his course.
There is so much to learn, absorb and implement and in the end our success depends on our own energy and enthusiasm along with the specific and repeated actions we choose to take.
While making a good living as an artist may mean embarking upon a road less travelled, Barney’s course can equip you with a well marked map backed up with excellent roadside assistance. ~ Jeffrey Dean
As an artist and a businessman, I found that investing in Barney Davey's course one on one training was the wisest and most profitable business and personal decision I made in my career. ~ H B Barry Strasbourg-Thompson BFA.
Barney Davey is from the old school in that there are no shortcuts. Following your dreams takes plain old fashioned hard work! I am in his Art Marketing Mastery Workshop. I wish I had had access to this when I was in art school during the era of conceptual art. I sure was a square peg in a round hole. There was a strong push toward anything goes, a painter doing landscape was not cool! Nobody ever talked about marketing, or how to make a living as an artist.
Drawing on many years of experience in the marketing and art business, since 1988 Barney’s books, blogs, workshops, art marketing consulting, podcasts and more, have helped artists. In his Art Marketing Mastery Workshop Barney keeps it interesting by interspersing pertinent quotes, referencing helpful books, articles and internet resource.
Barney stays available on our Art Marketing Mastery Facebook page set up for the group, to comment and answer the prodigious questions posed by workshop members. It is an interactive group, with members also answering questions and making comments. I think it is a very supportive and valuable part of the course. Barney has put into this workshop his many years of experience in the Art Business, and honed out the best parts for participants, without breaking the bank.
If you are an artist who finds the making a living part of being an artist difficult, sometimes overwhelming, if not downright depressing, this course can help you. It is helping me. It lays out methods you can follow at your pace, and revisit as often as you like.
Besides the many individual sessions Barney has added relevant resources and ebooks to access as part of his program. He also adds extra things that can be accessed by group members that are always very helpful. Last but not least, Barney is very down to earth and approachable. I think I wasted a lot of time (25 or 30 years) wheel spinning and avoiding this very crucial part of a successful art career. Sign up! You’ll be glad you did! - Kay Stratman
Hi,I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.
I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.
We served a variety of small business markets, including:
The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.
Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.
I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.
Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.
As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.
Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.
These books have an ongoing impact in the marketplace. Here is a recent screenshot from the Amazon Kindle "Business of Art" best sellers list. It shows five of my books listed in the top 10 all at the same time.
That is an extremely rare feat I'm proud to share with you. I trust seeing these results gives you confidence in my information. Since several of the books are years old, I believe it demonstrates the evergreen quality of the practical advice I provide for artists.
I have also produced and delivered hundreds of live workshops and online webinars for artists on art business and art marketing.
My articles have been published in The Artist’s Magazine, Art World News, Art Business News, Professional Artist, Bottom Line Personal, and Picture Framing Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.
I have been featured in, written for or worked with these industry leading media companies, and more.
I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.
I was honored to be interviewed by Bottom Line Personal. With a a 750,000 circulation it is one of the largest peronal finance and lifestyle publications on the planet.
I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.
I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.