Most artists want to sell their artwork steadily. They desire a growing awareness and appreciation for their work. They seek respect in their community and beyond. These are all worthy goals. But, how do you attain them?
It comes down to this. Making a successful career requires having a plan and putting it into action. This is where most art careers fail. Artists who don't have a workable marketing plan bounce from one idea to the next without ever getting traction or payback from their efforts. Such experience is frustrating and non-productive.
The fault is not all on the artist. Being a professional artist presents many challenges. No one teaches artists they need to have a vision for their future that extends for years and decades. Constant hustling to try and sell your art today is an exhausting exercise in management by chaos. It is a prescription for burn out, disappointment and disaster.
You need a reliable system to sell your art now and for as long as you want to create and sell art. Without it, you will never catch a breath or a break so you can enjoy your success.
All artists seeking some level of professionalism must find the answer for themselves. When broken down to the most basic level, there are only two ways you get to market:
Aside from shows and fairs, most artists do too little of the first option. I believe it's because they’d prefer to create art and avoid marketing it with personal involvement. They wish for and seek to get their sales from the latter option. especially galleries. Therein lies the problem. You give up so much when you choose to have others sell your work for you. Here's why.
There never were enough galleries to go around in the best of times. There is no chance galleries will start to grow in numbers. This as new artists continue to come into the marketplace. While there will always be room for top tier retail galleries, it's unlikely artists today can build a sustainable career by selling through galleries exclusively.
Consider these things:
That's a whole lot to risk and much worry about just so you can avoid taking control of your career and marketing your art yourself. Nobody is saying taking control is easy. But, the above list indicates relying on galleries rarely fixes the big problem all artists face. That is, "How do I get my work to market, reliably?"
It’s a challenge and beyond hard to steadily sell high-priced originals online. And, selling low-priced originals is pointless. Mass marketers can operate on slim margins because they can scale their operations. That is not possible for you. To earn a respectable living. you need decent margins. Making and shipping art with slim margins is like doing busy work. It's a losing proposition. You're always active, but you're working for less than minimum wage.
As with physical galleries, you pay a commission to online sellers. Some also don't share buyer info. The only way you get visitors who might buy your art is to invest in marketing to drive traffic to those sites because the site owners lack efficient ways to showcase individual artists. You do the marketing for the site and pay commissions on top. Even worse, your competitors on the site benefit from your investment to drive traffic to the site.
As the saying goes, “Never build your farm on someone else’s land. Don’t be a digital sharecropper!” That's what happens when you rely on selling through social media. Plus, you have no control. Terms can change, and contracts can be broken without input from you. Advertising rates will increase. And, growing privacy concerns make social media a weaker long-term option. Plus. social media sites can lose favor fast due to circumstances you don't control and problems you didn't make.
Start building a base of prospects and patrons who will buy your work from you directly.
Please believe me. I've actively studied art marketing since 1988. I know this solution of building what I call direct patronage is challenging for many artists. Selling your work to buyers directly is not the easiest answer, but it is the best answer. If this is not what you want to hear... Well, someone has to tell you the truth and, apparently, it's me. Your other options or relying on others or through online platforms are not viable long-term solutions. The longer you stick with wishful thinking that marketing through galleries or online with sales fueled by social media, the worse things will get.
You Have Other Options
One option is quite realistic for many artists. That is, accept that making art is a hobby, or at best a part-time activity. It's a hard reality and bitter pill to swallow sometimes. But, taking this option might be how you finally free yourself of the angst you feel over the direction of your career. Fantasizing and wishful thinking don't get it. If you want a career as a full-time artist, you have to want it and you have to work to make it happen. And, you have to be smart about how you use your time and budget. You need a plan that will work now and into the future without fail.
You can be a super creative happy person who sells art occasionally. Donate or paint over those pieces stacking up that you can't call a masterpiece. If I've convinced you to stop pursuing a full-time career and you never spend a nickel with me, that's a good thing. I have met many super talented amateur artists who create what they want without the worry of how to get their work to market. It's a tradeoff they accept. If recognizing and accepting this concept give you clarity, drop me a line or send me a gift card, I get it and respect it.
You're Not Scared Off? Great News!
I'll go with if you're still reading you're a good candidate to learn how to use the Art Marketing Mastery Workshop to find and connect with your ideal buyer prospects, and sell to them one-to-one. You'll learn how to build a list of interested potential prospects. Building a career this way is a valuable asset you own and control. Your list is your property. It cannot be taken from you and nothing gets between your relationship with people on it. When you use email marketing, you have full command of your readers attention. How's that compared to competing with other other artists in galleries and funny cat videos in social media?
Being real, you can’t flip a switch and make building a viable list of buyers who purchase all your art happen overnight. It’s a process. But, it is the most worthy and valuable thing you can do for your career overall. You go about methodically adding one buyer and prospect at a time. The cumulative effect is you get stronger and more in control of your business each time you bring a new one into your personal circle of influence.
Direct sales are how you get control over your career and determine how your art gets to market.
Question: What is the most important thing you can do for your art business?
Answer: Learn the best ways how to sell art to patrons directly. Communicate with them in a way true to yourself. People are drawn to authenticity. They love to know details beyond the name of the art or some pithy description of how it was made, or what inspired it.
You can use the tips and techniques you learn in the Art Marketing Mastery Workshop to help buyers discover the joys of collecting art. With your enthusiasm, imparted knowledge and ongoing encouragement, you can convert many on your list from one-time buyers to happy patrons who purchase multiple pieces from you throughout the course of your career. How is that not the best thing ever for any art career?
You will learn how to do these thing and use affordable marketing automation tools in the workshop.
That’s it. Focus on doing these things. Make them the heart of your powerful, intentional, and effective marketing strategy. You’ll want to keep using third parties, such as galleries, publishers, online sites and so on, for as long as you need. But, it's invigorating to know every new prospective patron you add to your list, and every new sale you make to one of them puts you one step closer to becoming self-reliant and independent. It's the process of efficiently moving away from the third-party selling systems that hold back art careers.
If you are floundering, it's not your fault. How could it be? As previously mentioned, there is no useful formal education on how to succeed in business as an artist. Even if art schools taught such things their imparted knowledge would be hopelessly outdated. And, that is truer today because of the fast-paced, ever evolving way consumers get information and make buying decisions.
Nothing Sells Itself
If you want to sell your art, the best way you can make that happen is to have a list of prospective buyers who know, like and trust you. It's an evolutionary, cumulative, snowballing process. The hardest part is getting started. You first have to clear the head trash that is holding back. Then you have to commit to and take steady action on building your list and the relationships that come with it.
There is nothing that difficult about doing the work. It just has to be done on a lather, rinse and repeat basis. Keep in mind it gets easier and faster as your skills improve. Think big. Most of what you learn to do in this workshop can be performed by someone else. A family member, friend, virtual assistant, or part-time employee.
Isn't a big part of the desire to make art that you want the control and freedom to express your creativity in your own unique way? That quest for freedom extends to business for artists. And, I don't see any other way to achieve artistic and financial freedom and success other than building your base of buyers. If there were viable options that offered long-term solutions, I'd be all over finding ways to help you learn how to use them. But, it just ain't so. As far as I can tell looking at things from a 30-year perspective, there aren't any magic bullet trends in the pipeline that will make success as an artist easy pickings. Anyone who's selling such philosophy is drinking something or is disingenuous.
You work to make constant improvements to your art skills, right? Of course, you do. Now it's time to put equal effort into marketing your art. Making art and marketing art represent the two sides of a successful art career. As you gain proficiency over each, you strike a happy balance that propels your career to prosperity.
Investigate the careers of artists whose careers you admire, if not envy. You will find they have a balance between working at making art and getting it to market. Balance is the key to their success.
Finding balance in making and marketing art promotes a virtuous growth cycle, which leads to increased awareness and even more sales.
As you achieve balance, you gain the added benefits of:
Stop the Madness! Take Control and Own Your Distribution
You know how you excel at making art but then struggle with finding buyers and selling enough art to create a profitable career? And, how struggling creates worry about growing into or sustaining a full-time career? Too often good sales from a show, event, or promotion are followed by maddening dry spells.
The fluctuations make enjoying steady sales, and consistent cash flow seem like impossible goals. Besides ongoing cash flow worries, inconsistent sales create a most often unspoken anxiety is that at the end of your career too few will know about you and your art. That your creations were not seen, and your artistic voice was never heard.
When you control your distribution these problems fade away.
Independence and Self-Reliance
The best way to defeat those problems is to create a thriving career. Can you see how excelling in business is a valuable "must have" asset and is essential to enjoying a successful art career? A philosophy of independence and self-determination is why I created this course. More than anything, independence and self-reliance are the things I want for your as an artist!
The Art Marketing Mastery Workshop is an Evergreen Success System for Artists
You will use all that you learn here for as long as you want to sell your art. We are not riding trends. You get a rock solid system built on sound principles that won't change. When you put into practice the knowledge you gain here your outcome is continuous improvement. As with your art making, your art marketing improves over time when you follow the steps in your journey to the success you deserve.
Imagine instead if you had a practical system to sell your art and forecast your sales. Imagine those dry spells were a thing of the past. Now you’re identifying, connecting with and selling your art directly to top art buying prospects and also selling through multiple channels.
Your sales results give you a growing confidence in your career. And, you experience the added benefit of more time for your studio and family. Your increasing sales lead to greater awareness for your work and add to your legacy.
I help artists find buyers, sell art and prosper. It’s been my mission for nearly 30 years. Here's what I've put together for you with the Art Marketing Mastery Workshop. Together, we light the path. You do the work and follow it.
What would it mean to enjoy manageable, foreseeable art sales once and for all? How good would it feel to know you have a reliable system to sell your art? Steady sales are not a myth. They are the key to enjoying the rewards and recognition your work deserves.
When you join, you'e in for a treat! This training is the most thorough and extensive art marketing training I’ve ever created. You will find it comprehensive and helpful. More importantly, as you move through the course with me, you will finally start to get the traction and results you’ve always wanted for your art career.
This all new content training goes in-depth, point-by-point on the 10 Steps to Art Marketing Mastery. Here they are:
If you watched the video, I'm sure you could see and follow along that there is a logical progression to each of the 10 steps. As you complete each level, you get closer to perfecting an art marketing plan that will produce results for you now and for as long as you want to sell your art.
One of the best things about this training is that it does not rely on trendy stuff like the latest wrinkle in social media. Yes, you will learn to use what is available in social media, but you will never be put in a position of relying on social media, like Facebook, for example, to find buyers and sell your art.
Likewise, by completing this course and taking the prescribed actions, you will never find yourself at the mercy of third-party distributors of your work. That includes galleries, publishers, licensors, agents, and others who seek to profit from the sale of your work. You may want to use some third-party channels to get your work to market. Always make your direct sales your primary source of selling your artwork. This allows you to be very choosy about working with others.
Make Sure to Click the Down Arrow to See All the Lessons Included in the Workshop
Though I have been a practicing professional artist all of my life, I have the most pleasurable opportunity now to apply all of my efforts to being a full-time artist.
Though I have dealt with galleries, newspaper reporters, graphic design, and many necessary marketing endeavors for the past several decades on my own, I still recognized that Barney Davey's "Art Marketing Mastery Course" would add very important skills and knowledge to my repertoire.
The course has exceeded my expectations - it was (and continues to be) money well spent. The fact that one can revisit the topics, again and again, is very helpful, and the Facebook group is a wonderful ongoing helpful resource as well. ~ Kay Stratman
Barney Davey’s Art Marketing Mastery course offers a wealth of practical, down to earth, no-nonsense knowledge about the nuts and bolts of marketing your art. This course can serve as the missing link between you, the schooled or self taught artist, and the elusive world of making a good living from your work.
Barney has organized the material in easy to navigate modules that make it easy to find and review the sessions as needed. The private Facebook group gives you a chance to get personal and up to date feedback and ideas from both Barney and the many artists who are taking his course.
There is so much to learn, absorb and implement and in the end our success depends on our own energy and enthusiasm along with the specific and repeated actions we choose to take.
While making a good living as an artist may mean embarking upon a road less travelled, Barney’s course can equip you with a well marked map backed up with excellent roadside assistance. ~ Jeffrey Dean
I came across Barney Davey in my countless hours of online research. I followed him for many months, listening to his videos and reading his books. I finally felt like I wasn’t in this journey alone. There was someone who is so willing to share what he knows, something that could not be done unless you have decades of expertise in the art field. I decided it was time I became serious about my intention, and invested in Barney’s Art Marketing Mastery Workshop.
I am still amazed at the abundance of relevant information, as if he tailored the program just for me. The videos and notes are clear and concise. Barney is very giving of himself, and I look forward to the weekly e-mails chock filled with more great stuff.
Whenever I feel overwhelmed, Barney Davey is my go-to resource to focus and take things one step at a time. For anyone who is serious about learning how to make money with their art, you need to look no further than Barney Davey’s Art Marketing Mastery. I assure you, it will be just what you need. ~ Debbie Viola
As an artist and a businessman, I found that investing in Barney Davey's course one on one training was the wisest and most profitable business and personal decision I made in my career. ~ H B Barry Strasbourg-Thompson BFA.
Barney Davey is from the old school in that there are no shortcuts. Following your dreams takes plain old fashioned hard work! I am in his Art Marketing Mastery Workshop. I wish I had had access to this when I was in art school during the era of conceptual art. I sure was a square peg in a round hole. There was a strong push toward anything goes, a painter doing landscape was not cool! Nobody ever talked about marketing, or how to make a living as an artist.
Drawing on many years of experience in the marketing and art business, since 1988 Barney’s books, blogs, workshops, art marketing consulting, podcasts and more, have helped artists. In his Art Marketing Mastery Workshop Barney keeps it interesting by interspersing pertinent quotes, referencing helpful books, articles and internet resource.
Barney stays available on our Art Marketing Mastery Facebook page set up for the group, to comment and answer the prodigious questions posed by workshop members. It is an interactive group, with members also answering questions and making comments. I think it is a very supportive and valuable part of the course. Barney has put into this workshop his many years of experience in the Art Business, and honed out the best parts for participants, without breaking the bank.
If you are an artist who finds the making a living part of being an artist difficult, sometimes overwhelming, if not downright depressing, this course can help you. It is helping me. It lays out methods you can follow at your pace, and revisit as often as you like.
Besides the many individual sessions Barney has added relevant resources and ebooks to access as part of his program. He also adds extra things that can be accessed by group members that are always very helpful. Last but not least, Barney is very down to earth and approachable. I think I wasted a lot of time (25 or 30 years) wheel spinning and avoiding this very crucial part of a successful art career. Sign up! You’ll be glad you did! - Kay Stratman
HERE’S HOW JOINING THE ART MARKETING MASTERY WORKSHOP WILL CHANGE YOUR CAREER:
I invite you to take a few minutes and watch the video below about about Emily's story.
Make sure to read the heartfelt testimonials from artists already benefiting from the program.
Hi,I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.
I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.
We served a variety of small business markets, including:
The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.
Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.
I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.
Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.
As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.
Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.
These books have an ongoing impact in the marketplace. Here is a recent screenshot from the Amazon Kindle "Business of Art" best sellers list. It shows five of my books listed in the top 10 all at the same time.
That is an extremely rare feat I'm proud to share with you. I trust seeing these results gives you confidence in my information. Since several of the books are years old, I believe it demonstrates the evergreen quality of the practical advice I provide for artists.
I have also produced and delivered hundreds of live workshops and online webinars for artists on art business and art marketing.
My articles have been published in The Artist’s Magazine, Art World News, Art Business News, Professional Artist, Bottom Line Personal, and Picture Framing Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.
I have been featured in, written for or worked with these industry leading media companies, and more.
I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.
I was honored to be interviewed by Bottom Line Personal. With a a 750,000 circulation it is one of the largest peronal finance and lifestyle publications on the planet.
I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.
I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.
If you are ready to choose success and act to take control of your career, this program will get you there.
In the clear light of day, you know the only way to achieve what you want for your career is through hard work. There aren't any silver bullets or secrets to selling art online that will magically turn your career into an overnight success.
That's tough talk, but you can handle it. I know without knowing you that you have overcome far bigger obstacles in your life than anything this course will require you to do. The only thing stopping you is you.
You will start with a vision you design. It's your life and your career. You set the goals. Make them possible and doable. You will use the training you get here to turn those goals into realities. Dreams do come true.
It's not nearly as hard as you think. It's all about one step at a time. You will keep away the overwhelm that happens by loading your plate with too much and hurting your brain with impossible expectations.
The Grand Canyon was carved miles deep by wind and water over time. Your success is just like that. One small task leads to another. It's about using daily tasks as small wins to eventually create huge wins for you.
Are you ready to put yourself first and to work on an organized system designed to grow a profitable career? Then join the Art Marketing Mastery Workshop today. Let it be the best decision you make for your career. One that will lead to the profound satisfaction of selling your art on a steady basis.
Each step is a series of content in delivered in videos, PDF downloads, documents and more. Each new step is released every 14 days. That gives you adequate time to get through the course material before you tackle the next lesson.
You will have access to me in an open office hours concept every other Friday. You can contact me in the private Facebook group to get immediate answers to questions or help with the program. Additionally, I am in the group on a frequent basis to help members.
You can leave a comment or ask questions in the course comments section. I will answer them as quickly as possible.
How Much Does It Cost?
It's $139 per month for six months, or $697 as a one-time payment. After your final payment, you will have lifetime access to the course lessons and access to me via the Facebook group, open hours program and live hot seats.
Hot Seat Opportunities
Artists who want special help can request to work with me on a hot seat. We'll take whatever problem they are facing and deal with it on a live screen sharing meeting. The hot seats will be recorded and archived in the course materials.
When you join now, you come in at the charter member rate of $139 per month for six months. It's a $60 per month savings off the full-price. Given you are learning a lifetime marketing system that will bring you a steady supply of top prospects for years to come, this is a bargain.
HOW LONG DOES THE PROGRAM RUN?
There are 13 lessons delivered to you every other week. That means you can get through this program in as little as 26 weeks. But, don't worry, you have all the time you need to make full use of the content. That's because you will have lifetime access to your course content and your membership to the Facebook group.
Choose a Payment Plan That Works for You!