Art Marketing Mastery Workshop - New for 2018

The most comprehensive marketing advice on how to create a long-lasting, prosperous art career!

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Announcing the all-new, completely revised Art Marketing Mastery Workshop for 2018!

You are in for a treat! This training is the most thorough and extensive art marketing training I’ve ever created. You will find it comprehensive and helpful. More importantly, as you move through the course with me, you will finally start to get the traction and results you’ve always wanted for your art career.

For your convenience and use, I’m leaving all the previous training for Art Marketing Mastery in place. That means you will have access to a vast source of super helpful art marketing training in one place.

The new training that starts on February 9 will go in-depth, point-by-point on the 10 Steps to Art Business Success. Here is an infographic with each of the steps.

A Step at a Time Will Take You to Your Highest Goals!

There is a logical progression to each of these steps. With each level you complete, you get closer to perfecting an art marketing plan that will produce results for you now and for as long as you want to sell your art.

You Own Your Distribution As Your Primary Channel

One of the best things about this training is that it does not rely on trendy stuff like the latest wrinkle in social media. Yes, you will learn to use what is available in social media, but you will never be put in a position of relying on social media, like Facebook, for example, to find buyers and sell your art.

Likewise, by completing this course and taking the prescribed actions, you will never find yourself at the mercy of third-party distributors of your work. That includes galleries, publishers, licensors, agents, and others who seek to profit from the sale of your work. While you may want to use some third-party channels to get your work to market, having your own distribution as your primary source means you can be very choosy about working with others.

Enjoy This 10 Steps to Art Business Success Webinar

It outlines what you will learn and how you will benefit from it.

Would You Like the Same Mastery of
Your Career As You Have of Your Art?

You know how you excel at making art but then struggle with finding buyers and selling enough art to create a profitable career? And, how that creates worry about sustaining a full-time career. Too often good sales from a show, event, or promotion are followed by maddening dry spells.

The fluctuations make enjoying steady sales, and consistent cash flow seem like impossible goals. Besides ongoing cash flow worries, inconsistent sales create a most often unspoken anxiety that at the end of your career too few will know about you and your art. That your creations were not seen, and your artistic voice was never heard.

There Is a Path to Success for Every Artist.

Imagine instead if you had a practical system to sell your art and forecast your sales. Imagine those dry spells were a thing of the past. Now you’re identifying, connecting with and selling your art directly to top art buying prospects and also selling through multiple channels.

Your sales results give you a growing confidence in your career. And, you experience the added benefit of more time for your studio and family. Your increasing sales lead to greater awareness for your work and add to your legacy.

You Can Have the Success You Deserve!

What would it mean to enjoy manageable, foreseeable art sales once and for all? How good would it feel to know you have a reliable system to sell your art? Steady sales are not a myth. They are the key to enjoying the rewards and recognition your work deserves.

I help artists find buyers, sell art and prosper. It’s been my mission for nearly 30 years. Here's what I've put together for you with the Art Marketing Mastery Workshop. I light the path. You do the work and follow it. Together we can make a fantastic career for you:

  • An efficient marketing and sales system so you can put away cash flow worries.
  • A strategy to find and connect with to your top prospects, so you always have fresh leads.
  • A process to diversify how your art is sold so you are never reliant on a single distribution channel

You're Invited!

I invite you to take a few minutes and watch the video below about about Emily's story.
Make sure to read the heartfelt testimonials from artists already benefitting from the program.

Though I have been a practicing professional artist all of my life, I have the most pleasurable opportunity now to apply all of my efforts to being a full time artist.

Though I have dealt with galleries, newspaper reporters, graphic design, and many necessary marketing endeavors for the past several decades on my own, I still recognized that Barney Davey's "Art Marketing Mastery Course" would add very important skills and knowledge to my repertoire.

The course has exceeded my expectations - it was (and continues to be) money well spent. The fact that one can revisit the topics again and again is very helpful, and the Facebook group is a wonderful ongoing helpful resource as well. ~ Kay Stratman

Barney Davey’s Art Marketing Mastery course offers a wealth of practical, down to earth, no-nonsense knowledge about the nuts and bolts of marketing your art. This course can serve as the missing link between you, the schooled or self taught artist, and the elusive world of making a good living from your work.

Barney has organized the material in easy to navigate modules that make it easy to find and review the sessions as needed. The private Facebook group gives you a chance to get personal and up to date feedback and ideas from both Barney and the many artists who are taking his course.

There is so much to learn, absorb and implement and in the end our success depends on our own energy and enthusiasm along with the specific and repeated actions we choose to take.

While making a good living as an artist may mean embarking upon a road less travelled, Barney’s course can equip you with a well marked map backed up with excellent roadside assistance. ~ Jeffrey Dean

I came across Barney Davey in my countless hours of online research. I followed him for many months, listening to his videos and reading his books. I finally felt like I wasn’t in this journey alone. There was someone who is so willing to share what he knows, something that could not be done unless you have decades of expertise in the art field. I decided it was time I became serious about my intention, and invested in Barney’s Art Marketing Mastery Workshop.

I am still amazed at the abundance of relevant information, as if he tailored the program just for me. The videos and notes are clear and concise. Barney is very giving of himself, and I look forward to the weekly e-mails chock filled with more great stuff.

Whenever I feel overwhelmed, Barney Davey is my go-to resource to focus and take things one step at a time. For anyone who is serious about learning how to make money with their art, you need to look no further than Barney Davey’s Art Marketing Mastery. I assure you, it will be just what you need. ~ Debbie Viola

As an artist and a businessman, I found that investing in Barney Davey's course one on one training was the wisest and most profitable business and personal decision I made in my career. ~ H B Barry Strasbourg-Thompson BFA.

Barney Davey is from the old school in that there are no shortcuts. Following your dreams takes plain old fashioned hard work! I am in his Art Marketing Mastery Workshop. I wish I had had access to this when I was in art school during the era of conceptual art. I sure was a square peg in a round hole. There was a strong push toward anything goes, a painter doing landscape was not cool! Nobody ever talked about marketing, or how to make a living as an artist.

Drawing on many years of experience in the marketing and art business, since 1988 Barney’s books, blogs, workshops, art marketing consulting, podcasts and more, have helped artists. In his Art Marketing Mastery Workshop Barney keeps it interesting by interspersing pertinent quotes, referencing helpful books, articles and internet resource.

Barney stays available on our Art Marketing Mastery Facebook page set up for the group, to comment and answer the prodigious questions posed by workshop members. It is an interactive group, with members also answering questions and making comments. I think it is a very supportive and valuable part of the course. Barney has put into this workshop his many years of experience in the Art Business, and honed out the best parts for participants, without breaking the bank.

If you are an artist who finds the making a living part of being an artist difficult, sometimes overwhelming, if not downright depressing, this course can help you. It is helping me. It lays out methods you can follow at your pace, and revisit as often as you like.

Besides the many individual sessions Barney has added relevant resources and ebooks to access as part of his program. He also adds extra things that can be accessed by group members that are always very helpful. Last but not least, Barney is very down to earth and approachable. I think I wasted a lot of time (25 or 30 years) wheel spinning and avoiding this very crucial part of a successful art career. Sign up! You’ll be glad you did!


  • Exclusive access to my complete advanced level art marketing information. It’s almost like you’re downloading my nearly 30-years of art marketing experience and wisdom directly into your brain so you can start using it immediately to begin selling your art and living your dream lifestyle.
  • Learn proven, easy-to-use techniques that remove the stress and guesswork of finding buyers and collectors who want your art.
  • Discover the best methods to find your ideal art buyers and sell directly to them.
  • Direct to patron sales immunize you from being burned by relying on outside sources you don't control. They minimize losses when your galleries close, Facebook fades, or 3rd-party channels shut you out.
  • Make “follow up sales” as much as ten times more profitable… and how to start locking in the process right away.
  • Learn a foolproof technique to boost sales — it’s a simple routine most artists ignore.
  • Independence. You get it by establishing a repeatable system that produces predictable results for your entire career. You can’t put a price tag on the contentment and security that comes from being truly independent.
  • Fellowship! Admission to the private Facebook group comprised of smart, ambitious artists who are eager to help each other grow their businesses. The help and support you get is priceless.

Five Reasons to Join the Art Marketing Mastery Workshop

  1. Comprehensive – a complete system so you can stop buying and learning new training
  2. Effective – best ways to find your ideal buyers and sell more art to them
  3. Evergreen – timeless system means no worries about missing the latest trendy thing
  4. Flexible – design your program to tap your unique strengths and shore up your weaknesses
  5. Community – access to art marketing expert, Barney Davey, and a helpful online support group

Class Curriculum

  Free Art Marketing Mastery Checklist Download
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  Art Marketing Mastery Workshop Introduction
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  Art Marketing Mastery Workshop - Recap Weeks One & Two
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  Recap As We Close in on the Finish
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  Art Marketing Mastery Workshop Final Recap
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Your Instructor

Barney Davey
Barney Davey

Hi! I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.

I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.

We served a variety of small business markets, including:

  • Artists, Galleries, Publishers & Picture Framing Retailers
  • Property & Casualty Insurance Agents
  • Life & Health Insurance Agents
  • Private Club Management & Operations
  • Hospitality & Travel
  • Interior Design & Decorative Accessories

The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.

Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.

Get 30 years of experience.

I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.

Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.

As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.

Experience pays off for my artist followers and me.

Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.

I am the author of six bestselling books on the business of art:

  • Straight Advice: How to Market Art Online
  • Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career
  • How to Sell Art to Interior Designers
  • The Zen of Selling Art
  • How to Profit from the Art Print Market
  • How to Price Digital Fine Art Prints

These books make an impact and have staying power.

These books have an ongoing impact in the marketplace. Here is a recent screenshot from the Amazon Kindle top 1oo "Business of Art" list. It shows four of my books listed in the top 16 on the list.

Barney Davey Four Books in Top 20

I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.

My articles have been published in Art World News, Art Business News and The Artist’s Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.

I have been featured in, written for or worked with these industry leading media companies, and more.

Artists Hone Their Art Marketing Skills with My Help.

I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.

You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.

I was honored to be interviewed by Bottom Line Personal in December 2016. Its 750,000 circulation helped boost my bottom line that month.

I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.

I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.


Choices and Actions make the difference.

If you are ready to choose success and act to take control of your career, this program will get you there.

In the clear light of day, you know the only way to achieve what you want for your career is through hard work. There aren't any silver bullets or secrets to selling art online that will magically turn your career into an overnight success.

That's tough talk, but you can handle it. I know without knowing you that you have overcome far bigger obstacles in your life than anything this course will require you to do. The only thing stopping you is you.

You want this! You got this!

You will start with a vision you design. It's your life and your career. You set the goals. Make them possible and doable. You will use the training you get here to turn those goals into realities. Dreams do come true.

It's not nearly as hard as you think. It's all about one step at a time. You will keep away the overwhelm that happens by loading your plate with too much and hurting your brain with impossible expectations.

Positive, steady small actions create unstoppable momentum.

The Grand Canyon was carved miles deep by wind and water over time. Your success is just like that. One small task leads to another. It's about using daily tasks as small wins to eventually create huge wins for you.

Are you ready to put yourself first and to work on an organized system designed to grow a profitable career? Then join the Art Marketing Mastery Workshop today. Let it be the best decision you make for your career. One that will lead to the profound satisfaction of selling your art on a steady basis.


Get started now!