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Art Marketing 101

All the tools and training you need to lay a strong foundation to build a successful art business

Art Marketing 101

In this course, you will learn how to:

  • Make art that sells
  • Set up your business legally and properly
  • Build an ecommerce enabled website
  • Create cash reserves and confidence by selling your art to your warm market
  • Identify and connect with your ideal buyer prospects

The benefits of completing the lessons in Art Marketing 101 are substantial. Consider this. You’ll be set up with a stable business and marketing foundation. Because you’ll know the best kind of art to make for your ideal buyers, you will find sales come easier and faster.

Knowing the tips on how to approach and make sales to your extended warm market will improve your cash flow. Your professional ecommerce-enabled website will be ready to sell your art and improve your closing ratio. Perhaps best of all, with the groundwork you’ve done, you will put yourself on the path to a repeatable pattern of steady sales.

No Risk Guarantee

You Can’t Lose!

Satisfaction Guaranteed

Let’s keep it simple. Your purchase comes with a 30-day 100% satisfaction guarantee. If for any reason you change your mind and don’t want to keep the course, you can request a refund inside of the first 30 days after you join. I will promptly and cheerfully, (Okay, I’ll probably have my sad-to-lose-you face on.), refund your full payment. No questions asked.

I trust you can see that I’m an open book who likes to teach at every opportunity. My mom was a school teacher, and I know teaching rubbed off on me. She also was an excellent artist. Her work hung in the St. Louis Art Museum for a spell. Being a widow with six kids to raise ended any chance she had for an art career. Mom gave me a love of art. In some ways, every time I help an artist I’m paying homage to her.

Get My Masterpiece! Download My Brain!

Helping you reach your potential is the reason for this workshop.

This workshop is my best effort to download my 30 years of art marketing experience into your brain. I'm hoping if I teach you everything I know you can succeed and live your dreams.

This Is My Masterpiece!

I think of a masterpiece as a work where an artisan literally puts everything he or she knows into creating a monumental work. That is how I feel about the Art Marketing Mastery Workshop. You are getting decades of study and experience poured into this course. It comes to you with my best intentions. I want you to succeed and am confident you can. Everything you need to build an outstanding art business is right here. It's just a matter of how you use it. I'm here to encourage you.

Lifetime Access Means You Get to Revisit and Repurpose the Course Content

You get so much information I know you may only use the parts that work best for you. However you use this training, with lifetime access, it's yours to return to as often as you need. I believe return visits to the concepts presented here will payoff in ways hard to imagine now. You can keep coming back to learn more useful ways to help you sell you work. I encourage you to do so.

When You Get on the Right Path and Take the Right Actions You Will:

  • Sell All the Art You Make
  • Enjoy the Feeling of Confidence in Your Career
  • Stop Relying on Others for Your Sales and Success
  • Own Your Career Outcome and Your Distribution
 

Class Curriculum


  Free Art Marketing Mastery Checklist Download
Available in days
days after you enroll

Your Instructor


Barney Davey
Barney Davey

Hi,I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.

I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.

We served a variety of small business markets, including:

  • Artists, Galleries, Publishers & Picture Framing Retailers
  • Property & Casualty Insurance Agents
  • Life & Health Insurance Agents
  • Private Club Management & Operations
  • Hospitality & Travel
  • Interior Design & Decorative Accessories

The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.

Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.

Get 30 years of experience.

I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.

Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.

As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.

Experience pays off for my artist followers and me.

Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.

I am the author of six bestselling books on the business of art:

  • Straight Advice: How to Market Art Online
  • Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career
  • How to Sell Art to Interior Designers
  • The Zen of Selling Art
  • How to Profit from the Art Print Market
  • How to Price Digital Fine Art Prints


Five books in top ten shows my books' impact and staying power.

Five Art Marketing Books in top ten of Amazon Business of Art Best Sellers List

These books have an ongoing impact in the marketplace. Here is a recent screenshot from the Amazon Kindle "Business of Art" best sellers list. It shows five of my books listed in the top 10 all at the same time.

That is an extremely rare feat I'm proud to share with you. I trust seeing these results gives you confidence in my information. Since several of the books are years old, I believe it demonstrates the evergreen quality of the practical advice I provide for artists.

I have also produced and delivered hundreds of live workshops and online webinars for artists on art business and art marketing.

My articles have been published in The Artist’s Magazine, Art World News, Art Business News, Professional Artist, Bottom Line Personal, and Picture Framing Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.


I have been featured in, written for or worked with these industry leading media companies, and more.

As Seen In, Worked For, Contributed To

Artists Hone Their Art Marketing Skills with My Help.

I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.

You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.

I was honored to be interviewed by Bottom Line Personal. With a a 750,000 circulation it is one of the largest peronal finance and lifestyle publications on the planet.

I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.

I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.


Frequently Asked Questions


When does the course start and finish?
The course starts now. There are 12 lessons. You get a new lesson every other week to give you adequate time to learn and take action. That means you can finish in 24 weeks or about six months. When you submit your lesson plan activity work for your final lesson you will have an option to stay in the program at a very low monthly maintenance fee. It will give you continued access to the private Facebook group, and all the course materials.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as maintain membership. See the question above for more details.
How Do I Join the Facebook Group?
You will receive an invite to join the group. If you don't receive it, you can submit a request to join here: https://www.facebook.com/groups/artmarketingmasters/ Contact us if you have any problems.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund. After 30 days, you can cancel at any time for any reason. You will keep access to any remaining available time on your current payment.

Get started now!