This course is now available as part of the Art Marketing Courses Bundle on MyMarketingCourses.com
Why Art Marketing Matters
Marketing is not selling. Marketing is all the planning and activity that sets up the possibility for a sale to occur. Effective marketing makes predictable sales happen.
Failure to Communicate Is Why Worthy Careers Wither
Your sales success is largely determined by how many people know about you and your art. And, by how often you inform and educate them with your marketing messages.
Successful Art Marketing Is About the Customer Journey
Consumers have a built-in process they go through before making a purchase. It is called AIDA, which is an acronym for:
Most people buy art only after giving the purchase careful deliberation. Besides filtering through AIDA, the art buyers' journey also includes progressing through the Know, Like and Trust phases of buying. People buy from those they know, like and trust. It's human nature.
You already know your work is cut out for you to create a system of:
- Finding qualified buyers, and
- Getting the right messages before them on a regular basis.
The best ways for how to do these things is exactly what you will learn in this webinar.
This 4-part Series Follows a Natural Progression
They are set up in a sequence so each of the steps in your 8-Steps to Art Marketing Success builds on the previous one. What you will learn is useful evergreen information you can use now and in 20 years.
Your small investment now to learn valuable insights and information will reap huge dividends for the length of your career.
Your Prize for Completing the Course Is a Lifetime System to Sales Success
You will come away with an enduring, reliable knowledge set that will work for you as long as you want to sell your art. Your commitment and follow through will make the difference. Taking actions on what you learn is best way to get the art sales results you need and desire.
There are 8-Steps to Your Art Marketing Mastery Success
- Set Achievable Goals
- Realistic Resource Assessment
- Branding – Self-promotion
- Local Marketing / Networking
- Online Marketing
- Traditional Marketing
- Project Planning / Coordinated Marketing
- Develop Patronage of Direct Buying Buyers and Collectors
Get Started Today. Your New Customers & Your Greatest Success Are Just Ahead!
Scroll the to page bottom and enroll today!
(P.S. As a courtesy, this webinar is included as part of the Art Marketing Mastery Workshop content.)
StartBefore You Start Helpful Hints on Viewing Videos (1:14)
StartA Word about the Classes
StartArt Marketing Mastery - Part One - Goals and Resources (22:36)
StartArt Marketing Mastery - Part Two - Branding, Self-promotion & Local Marketing (18:47)
StartArt Marketing Mastery - Part Three - Online Marketing & Traditional Marketing (34:02)
StartArt Marketing Mastery - Part Four - Develop Direct Patronage & Coordinated Marketing (22:58)
StartIn Conclusion and Next Steps
"This was a splendid webinar — completely worth the time and monetary commitment. So much information was made available to us…the webinar was invaluable." S. Ketcham
"Learning how to “Create an Ideal Weekly Plan” – I think this will be a tremendous help to keep me focused on the right thing at the right time and reduce the creep of low priority distractions." A. Rimpo
"Now that I have direction, I will stop faltering. Previously, I did not know what to do next. The reference guide with list of tools and resources are very helpful. I plan on implementing many of them. I plan to start with mapping my week, which will be most helpful in getting a focus. So many distractions keep me from creating, and then it takes so much time just to promote yourself." B. Venosdel
"The whole webinar was very informative, so it’s tough to single out one thing, but the section on social media probably answered the most questions." A. Bartos
"The importance of focusing on local market. I had been lured by the notion that the internet will allow me to skip that part." K. Doner
"Barney Davey’s 8-Steps to Art Marketing Mastery Webinar was worth every penny and more! His information is current, yet tried-and-true, relevant in today’s quick-passed world. By focusing and closely following the advice he gives artists gain knowledge and hope that they can sell their artwork, and can overcome marketing obstacles. I am an artist who produces lots of work. However, until now I did not know how to “get it out there” to be seen and sold. Exposure is everything! Thank you!!!" S. Pierce
Hi,I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.
I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.
We served a variety of small business markets, including:
- Artists, Galleries, Publishers & Picture Framing Retailers
- Property & Casualty Insurance Agents
- Life & Health Insurance Agents
- Private Club Management & Operations
- Hospitality & Travel
- Interior Design & Decorative Accessories
The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.
Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.
Get 30 years of experience.
I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.
Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.
As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.
Experience pays off for my artist followers and me.
Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.
I am the author of six bestselling books on the business of art:
- Straight Advice: How to Market Art Online
- Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career
- How to Sell Art to Interior Designers
- The Zen of Selling Art
- How to Profit from the Art Print Market
- How to Price Digital Fine Art Prints
Five books in top ten shows my books' impact and staying power.
These books have an ongoing impact in the marketplace. Here is a screenshot from the Amazon Kindle "Business of Art" best sellers list. It shows five of my books listed in the top 10 all at the same time.
That is an extremely rare feat I'm proud to share with you. I trust seeing these results gives you confidence in my information. Since several of the books are years old, I believe it demonstrates the evergreen quality of the practical advice I provide for artists.
My articles have been published in The Artist’s Magazine, Art World News, Art Business News, Professional Artist, Bottom Line Personal, and Picture Framing Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.
I have been featured in, written for or worked with these industry leading media companies, and more.
Artists Hone Their Art Marketing Skills with My Help.
Besides my books and blog, I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.
I was honored to be interviewed by Bottom Line Personal. With a a 750,000 circulation it is one of the largest peronal finance and lifestyle publications on the planet.
I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.
I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.