This course is now available as part of the Art Marketing Courses Bundle on MyMarketingCourses.com.
As the artist, you are the brand. It is your name on your art. Your personal brand drives recognition, prices and sales. The one thing you need to know is anyone can do this!
You instinctively know it takes more than five days to build a personal brand. But, you have to start somewhere. When you stay faithful to the completing the course, you will jumpstart your career by beginning to build a powerful personal brand.
You will have a roadmap to strengthen and broaden your personal brand throughout your career. The knowledge and wisdom you gain here will help you with your branding and marketing for the rest of your career.
This mini-course is perfect for artists who know their branding is weak, non-existent or in need of a tune-up. If you are finding your marketing efforts are not generating expected results your branding likely is a contributing factor.
Does it seem to you that you are making great art, but you are not getting the sales and recognition you expect? This situation occurs all the time. In a perfect world, your art would stand on its merits alone.
The truth of the matter is artists with a better brand do better in the business of art. If making the most of your art career is important to you then taking steps to power up your personal brand needs is crucial to your efforts.
In the real world, the merit of your art for art's sake is not enough. People, patrons, critics, gallerists, jurists, and curators don't judge on art alone. With art, there is a subjective aspect to gaining awareness, acceptance, and sales. Your brand influences choices influencers and buyers make about your art.
The good news is you can start today to change and improve your personal brand. It's not difficult to do. Often, the hardest part is getting started. This 5-day challenge is setup to provide you the runway to gain liftoff so your career can have the flying start it deserves.
Join Today! You will be glad you did!
Hi,I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.
I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.
We served a variety of small business markets, including:
The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.
Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.
I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.
Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.
As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.
Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.
These books have an ongoing impact in the marketplace. Here is a recent screenshot from the Amazon Kindle "Business of Art" best sellers list. It shows five of my books listed in the top 10 all at the same time.
That is an extremely rare feat I'm proud to share with you. I trust seeing these results gives you confidence in my information. Since several of the books are years old, I believe it demonstrates the evergreen quality of the practical advice I provide for artists.
I have also produced and delivered hundreds of live workshops and online webinars for artists on art business and art marketing.
My articles have been published in The Artist’s Magazine, Art World News, Art Business News, Professional Artist, Bottom Line Personal, and Picture Framing Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.
I have been featured in, written for or worked with these industry leading media companies, and more.
I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.
I was honored to be interviewed by Bottom Line Personal. With a a 750,000 circulation it is one of the largest peronal finance and lifestyle publications on the planet.
I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.
I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.