Personal Storytelling versus Stories about Art​

Personal Storytelling versus Stories about Your Art​

The question of why there is not training about adding stories to art comes up often enough to make it worthwhile to answer here. First and foremost, they, although alike in many ways, are also different in many ways. The evidence that people buy the artist as much as the art is abundant across all forms of art. A spectacular new book by John Grisham written under a nom de plume will sell a fraction of a mediocre book by Grisham sold under his name.

We didn't invent this dynamic. It's part of human nature. We like our heroes. We are comfortable with familiar things. We often give undue credit based on reputation and past performance. Is this fair? The answer is no in a world where art was judged purely on merit. But we all know that is not the case, nor will it ever be.

It's our belief if you can learn to be comfortable telling stories about yourself that you can apply the same principles to telling stories about your art. We also believe most artists, and most people in general, besides those braggers no one can stand, are less inclined to talk about themselves than they are their art. If you gain mastery in the field of personal storytelling, you'll find you can use the same tools to talk about your art.

Finally, to learn to talk about your art without being comfortable to speak about yourself won't work. Get this done first and the rest will come naturally. As with all learning, you will get out of it what you put into it. Let us know how you are doing and how we can help yo.

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