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Art Marketing Mastery
Art Marketing Mastery Workshop
Introducing the Art Marketing Mastery Workshop
Before You Start Helpful Hints on Viewing Videos (1:14)
How Your Courses Are Delivered
Join the Private Facebook Group
Foundational Step One - How to Make Art that Sells
Making Captivating Art that Sells: What Does It Mean? (3:34)
What Kind of Art Sells Best? How to Get More Art Sales
Five Things About Making Art (10:57)
How Long It Took Mozart, Picasso and Kobe Bryant to Be Successful
Why Consistency & Captivating Hold the Keys to a Successful Art Career
Step One Assignment
Resources - Helpful Links, Videos, and Articles
Foundational Step Two - How to Identify Your Ideal Buyers
Ideal Buyer Overview (18:32)
The Trout Fishing Analogy
The Difference between Collectors and Buyers
How Pinpointing Your Avatar Makes Your Marketing & Advertising Affordable and Effective
What Information Goes into Creating a Customer Avatar?
Benefits of a Customer Avatar
Personalize Your Avatar
What about Multiple Avatars?
Assignment
Resources
Creating an Empathy Map = Extra Credit
Foundational Step Three (Part One) - How to Create Connections with Your Target Audience
Step Three - Create Connections Overview (2:03)
How to Find Art Buyers Mind Map
How to Use Your Mind Map (4:32)
Where to Look for Collectors — They Are Everywhere
36 Simple Ways to Find Art Collectors on the Cheap
The Art of Making Valuable Connections (9:48)
How to Connect with Others
Cold Email Outreach
Assignment
Resources (65:46)
Foundational Step Three (Part Two) - Making Your Easiest Sales First
Profitably Tapping Your Local and Warm Markets
Selling to People You Know or Who Know About You
A Digression about the Visual Artists’ Advantage
The Value of Being Bold and Taking Action
Showing & Selling Art to Friends - Amazing What Happens When You Ask
Follow This Advice to Pay for the Workshop Fees… Many Times Over
Resources
Assignment - Warm Marketing Worksheets
Expanding - Step Four - Email Marketing for Artists
Overview & Where to Start Video (3:22)
What is Email Marketing?
Why Email Marketing Is Important (4:42)
Who Should Be on Your Email Marketing List?
What Email Service Provider Should I Use?
Sales Goals & Why You Must Have Them
Permission Is Required – Be Respectful - CanSpam, CASL, & GDRP
Get 100 Subscribers Today!
Email List Building Assignment
Email List Building Links
Email List Maintenance
Subscriber Relationship Building
Lead Magnet Ideas, aka Opt-in Offer, for Artists
Promotional Calendar & Digital Marketing Plan
Content for Email Marketing
Blog vs. Newsletter. What Is the Difference?
Newsletter Design Tips
Email Whitelisting Instructions
Understanding How Readers Respond to Your Email
10 Tips to Make Email Marketing More Effective
Email Like a Boss
Email Is Not Dead, It's Evolving
Resources
Assignment
Expanding - Step Four - Marketing Automation for Artists
Marketing Automation for Artists (4:10)
What Is Marketing Automation?
Automating Your Email Marketing Efforts
New Way of Marketing Online - Beginning of the Customer Journey
The Digital Marketing Path for Artists
Five Steps to Digital Marketing Success
Why You Should Try
21-Day Launch Plan
Welcome Email Series
Five Client Engagement Email Sequence Examples
Marketing Automation Checklist
Stats and Facts Artist Need to Know About Marketing Art Online
Resources
Assignment
Expanding Step Five - Blogging and Content Marketing for Artists
What Blogging Platform to Use?
Define Your Audience
Create Captivating and Shareable Content
Write Compelling Subject Lines & Titles
Writing Your Blog Posts
Share Your Posts for Maximum Reach and Engagement
Create Consistent Blogging Habits
Developing a Content Marketing Strategy & Planning Calendar
Big List of Blog Topics for Artists
The Difference Between a Newsletter and a Blog (4:33)
7-Day Content Repurposing Challenge
Writer's Tools & Services
How to Make Creative Designs with Beautiful Free Images
Blogging for Artists Beats Social Media
Top Ten Reasons Why Artists Should Blog
Resources
Assignment
Expanding - Step Five - How to Create a Realistic Content Marketing Plan
Overview
How to Create a Realistic Content Marketing Plan – Summary Cheat Sheet
Content Plan Action Guide - How to Create a Realistic Content Marketing Plan
Where You MUST Create Content in Your Business
Set Goals to Set Content Priorities
Who Are You Creating Content For?
What Plan Can You Realistically Commit to Do?
Content Marketing Plan Snapshot
Create Your Editorial Calendar
Content Planning Editorial Calendar
Planning for Future Growth
How to Create a Realistic Content Marketing Plan Research Sources
Conclusion and Next Steps
Resources
Assignment
Expanding - Step Six - How to Make the Best Use of Social Media & Digital Marketing - Facebook
Overview
Facebook Resources
How to Get Started With Facebook Ads
Getting to Know the Facebook Ads Manager
Facebook Ads vs. Boosted Posts
How to Optimize Your Facebook Ad Design
Gain Maximum Exposure Using Custom Targeted Audiences
How to Use Retarget Marketing with Facebook
Split Testing Your Facebook Ads for Optimum Performance
Boost Your Profits with Facebook Dynamic Ads
How to Lower Your Overall Facebook Ad Budget
How to Create a Facebook Lead Capture Funnel
Facebook Ads Domination Mind Map
Facebook Advertising Checklist
Facebook Resources Cheat Sheet
Facebook Marketing 3.0 Made Easy 107-pages
How to Build and Leverage Facebook Groups
A Facebook Guide to Remarketing
Expanding - Step Six - How to Make the Best Use of Social Media & Digital Marketing - Instagram
Instagram
How to Build Your Brand with Instagram Images
Consistency Is King on Instagram
Make Instagram an Integral Part of Your Marketing Program
Instagram: Making Shareable Images That Promote Interaction
Turn Your Instagram Follower into Email Subscribers
How to Use Shout Outs to Reach Out to Influencers (Instagram)
Instagram: Timing Your Posts for Maximum Reach
Instagram: The Importance of a Separate Account for Your Business
Know EXACTLY who you are marketing to
Check Your Competition -- It's Super Important!
Embrace the Power of Publicity and Press Releases
Expanding - Step Six - How to Make the Best Use of Social Media & Digital Marketing - Pinterest
Overview
Introduction
Six Simple Steps to Start
The History of Pinterest
Why Pinterest?
How You and Others Use Pinterest
The 6 Steps to Pinterest Marketing Success
Resources
Expanding - Step Six - How to Make the Best Use of Social Media & Digital Marketing - LinkedIn
LinkedIn Introduction
LinkedIn Marketing Basics
What Is LinkedIn Marketing?
How Can LinkedIn Marketing Help Your Business Today?
Shocking LinkedIn Marketing Facts To Consider
LinkedIn Marketing – Step by Step
Creating a Company Page for Marketing
Creating and Sponsoring A Company Update
Using the Campaign Manager
Creating Your First LinkedIn Ads Campaign
Creating “Text Ads” And “Sponsored InMail” Ads
Collecting Leads with Sponsored InMails
Creating A Group to Build a LinkedIn Mailing List
Using the LinkedIn Insight Tag
Integrating Your Business Website with LinkedIn
Top LinkedIn Marketing Tactics for Businesses
Top LinkedIn Content Marketing Strategies
Multiply - Step Seven - Turning Buyers into Collectors
Overview How to Turn Buyers into Collectors (3:18)
The Plan for Turning Buyers into Collectors
Four Tribes of Art Collectors
Tips for Developing Collectors
Making Collecting Art Fun
The Importance of Direct Patronage
What Motivates Art Collectors? (And How to Use It to Your Advantage)
The Best Ways How to Make a Prosperous Direct Patronage Program
Finding Collectors in Small Towns
Becoming Adoptable - How to Ask for Support and Get It
Resources
Multiply - Step Eight - How to Develop An Ongoing Referral Program
Overview
Why Referrals Are So Valuable
How to Make Asking for Referrals Easy
The Norm of Reciprocity
Principles of Persuasion
Resources
The Referral Marketing Machine - Introduction
Overview: 7 Steps to Referral Marketing Success
Module 1: Define Your Ideal Prospect
Module 2: Identify Potential Referral Sources
Module 3: Develop Your Motivating Offer
Module 4: Craft Your Referral Request
Module 5: Outline Recommendation Message
Module 6: Design a Follow-up Strategy for Converting Referrals
Module 7: Design a Follow-up Strategy for Referral Sources
Module 8: When to Ask for Referrals
Next Steps: Complete Your Referral Marketing Plan
Do You Know the Worst, Good, Better, Best Ways to Sell Art? Part One
Do You Know the Worst, Good, Better, Best Ways to Sell Art? Part Two
Multiply - Step Nine - Adding Secondary Distribution Channels, Including Galleries, Publishers & Licensors
Overview
Tips for How to Get into Galleries (8:26)
How do you find art galleries that are willing to give you a chance to showcase your work?
Jason Horejs: Six Mistakes Artists Make When Approaching Galleries
What Gallery Owners Won't Tell You (63:34)
Starving to Successful | The Fine Artist's Guide to Getting into Galleries
Getting into Galleries Resources
Should I Self-Publish or Find a Publisher?
Publisher’s Wish List for the Ideal Artist
The Artist-Publisher Relationship
What Do Publishers Pay?
How to Find Art Publishers
Submitting to Publishers
Additional Thoughts on Contracts with Publishers
Traits and Attributes of Self-Published Artists
Financing for Self-published Artists
Personnel Resources
Thoughts on Talent
Ambition
Making Art People Want to Buy
Creating with Style
Problem with Falling in Love with Your Work
What Is Art Licensing?
Licensing Shows & Magazines
Art Licensing Agents. Do You Need One?
What Do Art Licensing Agents Do?
Notes on Licensing Your Art
Licensing Information Resources
How to Sell to Interior Designers
Learn Useful Tips to Help Sell Art to Interior Designers
Multiply - Step Ten - Creating a Master Plan to Get Consistent Results with Minimal Effort
Overview
Project Goals
Identifying Project Goals
Production Goals
Tapping into Productivity Thought Leaders
Planning Your Activities
The Multiplying Effect of Synergistic Marketing
Planning Makes Perfect
Using a Project Planning System
Starting Project Planning with a Soft Launch
How to Get Organized With the Google Tasks App
Free Art Marketing Mastery Checklist Download
Art Marketing Mastery Checklist
Workshop Completion Bonus Content
Influencer Marketing
Using the LinkedIn Insight Tag
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