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Art Marketing Mastery
Art Marketing Mastery Workshop
Introducing the Art Marketing Mastery Workshop 2018
Before You Start Helpful Hints on Viewing Videos (1:14)
How Your Courses Are Delivered
Join the Private Facebook Group
Step One - Make Captivating Art
Making Captivating Art: What Does It Mean? (3:34)
What Kind of Art Sells Best? How to Get More Art Sales
Five Things About Making Art (10:57)
How Long It Took Mozart, Picasso and Kobe Bryant to Be Successful
Why Consistency & Captivating Hold the Keys to a Successful Art Career
Step One Assignment
Resources - Helpful Links, Videos, and Articles
Step Two - Identify Ideal Buyers
Ideal Buyer Overview (18:32)
The Trout Fishing Analogy
The Difference between Collectors and Buyers
How Pinpointing Your Avatar Makes Your Marketing & Advertising Affordable and Effective
What Information Goes into Creating a Customer Avatar?
Benefits of a Customer Avatar
Personalize Your Avatar
What about Multiple Avatars?
Assignment
Resources
Creating an Empathy Map = Extra Credit
Step Three (Part One) - Create Connections
Step Three - Create Connections Overview (2:03)
How to Find Art Buyers Mind Map
How to Use Your Mind Map (4:32)
Where to Look for Collectors — They Are Everywhere
Assignment
Resources (65:46)
Cold Email Outreach
Step Three (Part Two) - Making Your Easiest Sales First
Profitably Tapping Your Local and Warm Markets
Selling to People You Know or Who Know About You
A Digression about the Visual Artists’ Advantage
The Value of Being Bold and Taking Action
Showing & Selling Art to Friends - Amazing What Happens When You Ask
Follow This Advice to Pay for the Workshop Fees… Many Times Over
Resources
Assignment - Warm Marketing Worksheets
Step Four (Part One) - Email Marketing for Artists
Overview & Where to Start Video (3:22)
What is Email Marketing?
Why Email Marketing Is Important (4:42)
Who Should Be on Your Email Marketing List?
What Email Service Provider Should I Use?
Sales Goals & Why You Must Have Them
Permission Is Required – Be Respectful - CanSpam, CASL, & GDRP
Get 100 Subscribers Today!
Email List Building Assignment
Email List Building Links
Email List Maintenance
Subscriber Relationship Building
Lead Magnet Ideas, aka Opt-in Offer, for Artists
Promotional Calendar & Digital Marketing Plan
Content for Email Marketing
Newsletter Design Tips
Email Whitelisting Instructions
Understanding How Readers Respond to Your Email
10 Tips to Make Email Marketing More Effective
Email Is Not Dead, It's Evolving
Resources
Assignment
Bonus - Email Secrets for Small Businesses Course
Step Four (Part Two) - Marketing Automation for Artists
Marketing Automation for Artists (4:10)
What Is Marketing Automation?
Automating Your Email Marketing Efforts
New Way of Marketing Online - Beginning of the Customer Journey
The Digital Marketing Path for Artists
Five Steps to Digital Marketing Success
Why You Should Try
21-Day Launch Plan
Welcome Email Series
Five Client Engagement Email Sequence Examples
Marketing Automation Checklist
Stats and Facts Artist Need to Know About Marketing Art Online
Resources
Assignment
Step Five (Part One) - Blogging and Content Marketing for Artists
What Blogging Platform to Use?
Define Your Audience
Create Captivating and Shareable Content
Write Compelling Subject Lines & Titles
Writing Your Blog Posts
Share Your Posts for Maximum Reach and Engagement
Create Consistent Blogging Habits
Developing a Content Marketing Strategy & Planning Calendar
Big List of Blog Topics for Artists
The Difference Between a Newsletter and a Blog (4:33)
7-Day Content Repurposing Challenge
Writer's Tools & Services
How to Make Creative Designs with Beautiful Free Images
Blogging for Artists Beats Social Media
Top Ten Reasons Why Artists Should Blog
Resources
Assignment
Step Five (Part Two) - How to Create a Realistic Content Marketing Plan
Overview
How to Create a Realistic Content Marketing Plan – Summary Cheat Sheet
Content Plan Action Guide - How to Create a Realistic Content Marketing Plan
Where You MUST Create Content in Your Business
Set Goals to Set Content Priorities
Who Are You Creating Content For?
What Plan Can You Realistically Commit to Do?
Content Marketing Plan Snapshot
Create Your Editorial Calendar
Content Planning Editorial Calendar
Planning for Future Growth
How to Create a Realistic Content Marketing Plan Research Sources
Conclusion and Next Steps
Resources
Assignment
Step Six - How to Make the Best Use of Social Media & Digital Marketing - Facebook
Overview
Facebook Resources
How to Get Started With Facebook Ads
Getting to Know the Facebook Ads Manager
Facebook Ads vs. Boosted Posts
How to Optimize Your Facebook Ad Design
Gain Maximum Exposure Using Custom Targeted Audiences
How to Use Retarget Marketing with Facebook
Split Testing Your Facebook Ads for Optimum Performance
Boost Your Profits with Facebook Dynamic Ads
How to Lower Your Overall Facebook Ad Budget
How to Create a Facebook Lead Capture Funnel
Facebook Ads Domination Mind Map
Facebook Advertising Checklist
Facebook Resources Cheat Sheet
Facebook Marketing 3.0 Made Easy 107-pages
How to Build and Leverage Facebook Groups
A Facebook Guide to Remarketing
Step Six - How to Make the Best Use of Social Media & Digital Marketing - Instagram
Instagram
How to Build Your Brand with Instagram Images
Consistency Is King on Instagram
Make Instagram an Integral Part of Your Marketing Program
Instagram: Making Shareable Images That Promote Interaction
Turn Your Instagram Follower into Email Subscribers
How to Use Shout Outs to Reach Out to Influencers (Instagram)
Instagram: Timing Your Posts for Maximum Reach
Instagram: The Importance of a Separate Account for Your Business
Know EXACTLY who you are marketing to
Check Your Competition -- It's Super Important!
Embrace the Power of Publicity and Press Releases
Step Six - How to Make the Best Use of Social Media & Digital Marketing - Pinterest
Overview
Introduction
Six Simple Steps to Start
The History of Pinterest
Why Pinterest?
How You and Others Use Pinterest
The 6 Steps to Pinterest Marketing Success
Resources
Step Six - How to Make the Best Use of Social Media & Digital Marketing - LinkedIn
LinkedIn Introduction
LinkedIn Marketing Basics
What Is LinkedIn Marketing?
How Can LinkedIn Marketing Help Your Business Today?
Shocking LinkedIn Marketing Facts To Consider
LinkedIn Marketing – Step by Step
Creating a Company Page for Marketing
Creating and Sponsoring A Company Update
Using the Campaign Manager
Creating Your First LinkedIn Ads Campaign
Creating “Text Ads” And “Sponsored InMail” Ads
Collecting Leads with Sponsored InMails
Creating A Group to Build a LinkedIn Mailing List
Using the LinkedIn Insight Tag
Integrating Your Business Website with LinkedIn
Top LinkedIn Marketing Tactics for Businesses
Top LinkedIn Content Marketing Strategies
Step Seven - Turning Buyers into Collectors
Overview How to Turn Buyers into Collectors (3:18)
The Plan for Turning Buyers into Collectors
Four Tribes of Art Collectors
Tips for Developing Collectors
Making Collecting Art Fun
The Importance of Direct Patronage
What Motivates Art Collectors? (And How to Use It to Your Advantage)
The Best Ways How to Make a Prosperous Direct Patronage Program
Finding Collectors in Small Towns
Resources
Becoming Adoptable - How to Ask for Support and Get It
Step Eight - How to Develop An Ongoing Referral Program
Overview
Why Referrals Are So Valuable
How to Make Asking for Referrals Easy
The Norm of Reciprocity
Principles of Persuasion
Resources & Bonus ebook
The Referral Marketing Machine - Introduction
Overview: 7 Steps to Referral Marketing Success
Module 1: Define Your Ideal Prospect
Module 2: Identify Potential Referral Sources
Module 3: Develop Your Motivating Offer
Module 4: Craft Your Referral Request
Module 5: Outline Recommendation Message
Module 6: Design a Follow-up Strategy for Converting Referrals
Module 7: Design a Follow-up Strategy for Referral Sources
Module 8: When to Ask for Referrals
Next Steps: Complete Your Referral Marketing Plan
Do You Know the Worst, Good, Better, Best Ways to Sell Art? Part One
Do You Know the Worst, Good, Better, Best Ways to Sell Art? Part Two
Step Nine - Adding Secondary Distribution Channels, Including Galleries, Publishers & Licensors
Overview
Tips for How to Get into Galleries
Jason Horejs: Six Mistakes Artists Make When Approaching Galleries
What Gallery Owners Won't Tell You (63:34)
Getting into Galleries Resources
How to Work with Art Publishers
Traits and Attributes of Self-Published Artists
Thoughts on Talent
Should I Self-Publish or Find a Publisher?
What Is Art Licensing?
Art Licensing Agents. Do You Need One?
How to Find Art Licensing Agents?
How to Sell to Interior Designers
Making Art People Want to Buy
Financing for Self-published Artists
Personnel Resources
Creating with Style
Ambition
Thoughts on Working with Publishers
Publisher’s Wish List for the Ideal Artist
Problem with Falling in Love with Your Work
Submitting to Publishers
How to Find Art Publishers
What Do Publishers Pay?
The Artist-Publisher Relationship
Additional Thoughts on Contracts with Publishers
Notes on Licensing Your Art
Licensing Shows & Magazines
Licensing Information Resources
Starving to Successful | The Fine Artist's Guide to Getting into Galleries
Step Ten - Creating a Master Plan to Get Consistent Results with Minimal Effort
Overview
How to Get Organized With the Google Tasks App
Goal Planning
Resource Assessment. How to Do It. Why It's Necessary
90-Day Sprints. How to Achieve Almost Anything Working in Short Spurts
Overlaying Marketing Plans with Content Marketing Calendar
Tools and Software for Project Planning
How to Break Big Goals into Doable Daily Activities
Free Art Marketing Mastery Checklist Download
Art Marketing Mastery Checklist
Workshop Completion Bonus Content
Influencer Marketing
Selling to People You Know or Who Know About You
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