RESOURCES

Here are additional sources of useful information, including a couple of infographics.

• Art Marketing News: Selling Art to Affluent Buyers
• Art Marketing News: 5 Reasons Why People Don’t Buy Art
• Art Marketing News Infographic: Tips to Sell to the Affluent Market
• Art Marketing News Infographic: Selling Art to the Affluent

• How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
• The Complete, Actionable Guide to Marketing Personas
• DigitalMarketer.com - (Case Study) - 8 Steps to the Customer Journey
• DigitalMarketer.com - Build Loyalty, Leads, & Sales in Your Community Using the Customer Value Journey
• Are you marketing to people or stereotypes?
• Here Are 10 Buyer Persona Examples to Help You Create Your Own
• How to Find the Target Customer for Your Artwork
  

Some of the information on these links is advanced marketing. Others require some effort to adjust to building an art business. It's my goal to help you get to the point where you can begin to incorporate these strategies.

If you find resources suitable for adding to this section, please let us know.