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Art Marketing Mastery Academy
Art Marketing Mastery Workshop 2018
Introducing the Art Marketing Mastery Workshop 2018
Before You Start Helpful Hints on Viewing Videos (1:14)
How Your Courses Are Delivered
Join the Private Facebook Group
Step One - Make Captivating Art
Making Captivating Art: What Does It Mean? (3:34)
What Kind of Art Sells Best? How to Get More Art Sales
Five Things About Making Art (10:57)
How Long It Took Mozart, Picasso and Kobe Bryant to Be Successful
Why Consistency & Captivating Hold the Keys to a Successful Art Career
Step One Assignment
Resources - Helpful Links, Videos, and Articles
Step Two - Identify Ideal Buyers
Ideal Buyer Overview (18:32)
The Trout Fishing Analogy
Collectors versus Buyers
The Importance of Pinpointing Your Avatar
What Information Goes into Creating a Customer Avatar?
Benefits of a Customer Avatar
Personalize Your Avatar
What about Multiple Avatars?
Assignment
Resources
Creating an Empathy Map = Extra Credit
Step Three (Part One) - Create Connections
Step Three - Create Connections Overview (2:03)
How to Find Art Buyers Mind Map
How to Use Your Mind Map (4:32)
Where to Look for Collectors — They Are Everywhere
Assignment
Resources (65:46)
Cold Email Outreach
Step Three (Part Two) Making Your Easiest Sales First
Profitably Tapping Your Local and Warm Markets
Selling to People You Know or Who Know About You
A Digression about the Visual Artists’ Advantage
The Value of Being Bold and Taking Action
Assignment - Warm Marketing Worksheets
Resources
Showing & Selling Art to Friends - Amazing What Happens When You Ask
Step Four (Part One) - Email Marketing for Artists
Overview & Where to Start Video (3:22)
What is Email Marketing?
Why Email Marketing Is Important (4:42)
Who Should Be on Your Email Marketing List?
What Email Service Provider Should I Use?
Sales Goals & Why You Must Have Them
Permission Is Required – Be Respectful - CanSpam, CASL, & GDRP
Get 1oo Subscribers Today!
Email List Building Assignment
Email List Building Links
Email List Maintenance
Subscriber Relationship Building
Lead Magnet Ideas, aka Opt-in Offer, for Artists
Promotional Calendar & Digital Marketing Plan
Content for Email Marketing
Newsletter Design Tips
Email Whitelisting Instructions
Understanding How Readers Respond to Your Email
10 Tips to Make Email Marketing More Effective
Resources
Step Four - (Part Two) - Marketing Automation for Artists
Marketing Automation for Artists (4:10)
What Is Marketing Automation?
Automating Your Email Marketing Efforts
New Way of Marketing Online - Beginning of the Customer Journey
The Digital Marketing Path for Artists
Five Steps to Digital Marketing Success
Why You Should Try
21-Day Launch Plan
Welcome Email Series
Five Clent Engagement Email Sequence Examples
Marketing Automation Checklist
Stats and Facts Artist Need to Know About Marketing Art Online
Resources
Step Five - Blogging and Content Marketing
What Blogging Platform to Use?
Define Your Audience
7-Day Content Repurposing Challenge
Resources
Create Captivating and Shareable Content
Big List of Blog Topics for Artists
The Difference Between a Newsletter and a Blog (4:33)
Step Six - Using Varied Methods, Media & Messaging for Maximum Effect
New Content Coming Soon!
Step Seven - Turning Buyers into Collectors
New Content Coming Soon!
Why I Buy: Art Collectors Reveal What Drives Them
Four Tribes of Art Collectors
Resources
Step Eight - Developing Ongoing Referral Program
New Content Coming Soon!
Step Nine - Adding Secondary Distribution Channels, Including Galleries, Publishers & Licensors
New Content Coming Soon!
Step Ten - Creating a Master Plan to Get Consistent Results with Minimal Effort
New Content Coming Soon!
Free Art Marketing Mastery Checklist Download
Art Marketing Mastery Checklist
Making Captivating Art: What Does It Mean?
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