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Art Business Mastery
Introduction
About This Training
How to Master the Art Business Topics
Business Resources for Artists
Overview
Business and Professional Media for Artists
Professional Photography Training
Clark Hulings Fund for Visual Artists
Selling Art at Shows
How to Sell Art at Shows - Part One
How to Sell Art at Shows - Part Two
Keeping Your Show Under Control
Best Conversation Starters for Selling Art at Shows
Resources
Getting into Galleries
Tips for Getting into Galleries
Jason Horejs: Six Mistakes Artists Make When Approaching Galleries
What Gallery Owners Won't Tell You (63:34)
Getting into Galleries Resources
Getting the Best Domain Name
What Is a Domain Name? (5:16)
Reasons Why You Need a Domain Name
Do I Need More Than One Domain Name? Is a Domain Name a URL? (9:25)
Where Do I Get a Domain Name. Other FAQs About Domain Names (16:02)
Business Names
Artists Need a Business Name (13:14)
Keep It Simple
When Not to Use Your Name
Don’t Use Business Legal Acronyms - How to Be Distinctive
It’s All About You – You Are the Brand
Resist the Urge to Buy What You Don’t Need
The Importance of Research
Legal Issues
Legal Issues for Artists
Disclaimer
License Your Business Name
What Type of Business Setup Should You Use?
Importance of Research
Choosing a Business Name
PIcking Your Name
When Not to Use Your Name
Contracts
Copyrights
Trademark Research
Visual Artists Rights Act
Goals: They Are Not Optional
Goals - Keep It Simple & Specific (9:53)
Art Business Checklist
Goals Are Essential Building Blocks to Success
Think Big – Have a Grand Vision
Using a To-Do List & Getting Things Done
Goal Setting Broadcast - Barney Davey & Jason Horejs (63:07)
Resources
Resource & Skills Assessment
Introduction to Resource Assessment (12:22)
Assessing Your Resources
Committment
Organizational Skills
Financial
Personnel
Technology Expertise
Artist Resources
Finances & Taxes
Banking & Merchant Accounts
Art By Numbers - How to Make Your Art Pay
Financing Your Art Business
Important Business and Finance Tips for Artists
Finance & Taxes Resources
Art Inventory Management
The Importance of Using an Art Inventory Systems (3:09)
As Your Business, Production and Inventory Grow
What to Look for in Your Art Inventory Software
Ways to Track Inventory (2:49)
How to Inventory Your Artwork
Art Inventory Program Resources
Checklist to Consider for Your Art Inventory Program
Websites for Artists
Websites for Artists Review (2:17)
Tour of Websites for Artists Services (18:11)
Websites for Artists Links
WordPress.com vs. WordPress.org
Why I Don't Recommend WordPress for Beginners
Essentials for Artist’s Website
The Benefits of E-commerce
Search Results; Should You Care about SEO?
UX User-Experience Is Critical
What Every Home Page Needs
Optimizing Your Webiste (72:19)
Creating Consistent Quality Work
Consistency: Why It Matters (2:52)
Consistency is One of the 5 Cs of the Art Business
Are you Consistent? A Gallery Owner’s Perspective
Additional Resources
The Artist Bio & the Artist Statement
The Difference between an Artist Statement and Artist Bio
Writing Is a Learned Skill — Making Improvements Is Easier Than You Imagine.
Resources for Artist Statements & Artist Bio Help
Powerful Tips on How to Make Self-Publishing Art Successful
Traits and Attributes of Self-Published Artists
Talent
Making Art People Want to Buy
Willingness to Create Art Within a Thematic Range
Financing for Self-published Artists
Personnel Resources
Ambition
Advice & Insights on Digital Fine Art Prints aka Giclees
Giclee Prints As Pret-a-porter
Digital Arts Studio – a Giclee Printer Profile
Advice on Working with Giclées & Giclée Printers
Finding and Working with Art Print Publishers
Thoughts on Working with Publishers
Publisher’s Wish List for the Ideal Artist
Don’t Fall in Love with Your Work
Submitting to Publishers
How to Find Art Publishers
What Do Publishers Pay?
The Artist-Publisher Relationship
Additional Thoughts on Contracts with Publishers
About Art Licensing
Notes on Licensing Your Art
Licensing Shows & Magazines
Licensing Information Resources
Branding and Self-promotion for Artists
Brand Identity
Branding for Visual Artists
Personal Branding
Self-confidence
Self-promotion
The Art of Self-promotion Broadcast (62:44)
Publicity, Press Releases & Promotion
Publicity vesus Promotion
Getting Publicity
Self-promotion Is Not Selling Out!
Say It, Say It Again; Rinse and Repeat
Benefits of Slight Celebrity
As a Visual Artist, Are You Press Release Worthy?
Press Worthy Topics for Visual Artists
Using Press Releases to Gain Publicity for Visual Artists
Resources & Links
Working with Online Galleries
What Is an Online Gallery?
Where to Buy Art Online (8:39)
Choosing an Online Gallery (6:08)
Selling Art in Online Galleries Resources
Social Media Overview for Artists
The Natasha Wescoat Story (8:21)
How to Sell Your Art on Social Media [CASE STUDIES] (4:01)
What Are the Best Social Media Channels for Artists?
The Facebook Blueprint Advertising Training & Pixel Training
Facebook and Instagram Training Links
How to Create a Basic Evergreen Facebook Ad Campaign
Social Media Resources
Creating a Business Plan
Why Do Artists Need a Business Plan?
Business Plan Resources
Small Business Association - SCORE Mentorship
SEO (Search Engine Optimization) for Artists
What Is SEO?
Do Artists Need SEO? (2:27)
Local Search for Artists
Site Submission and Statistics
Local Search for the Local Artist – Grow Where You Are Planted
SEO for Artists Resources
Business and Professional Media for Artists
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