Helping artists find success has been my mission for 30 years. I began as an advertising and marketing exec for an art business magazine and trade show. Then in 2005, I published the first of six books on art business and art marketing for artists and launched the Art Marketing News blog.

Now, in the 2020s, I seek to help artists find the best ways to get their work to market based on their needs. Experience and common sense has shown me artists are unique in every way, including their needs and desires when it comes to the business of art. Some want to make sales to buyers directly, while others want to get into galleries, shows, schools, or museums as their top priority. Some want to grow slowly and not use too much time on business and marketing. Others are eager to push to make the biggest dent they can as fast as possible.

With the Art Marketing Toolkit, I teach artists everything I know about the art business and how to market art. I give them the tools with no expectations they will ever use all of them. Instead, I encourage them to learn and then choose the tools and techniques ones that will work best to get them the results they want.