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Email Marketing Secrets for Small Business

How to Tips for Successful Email Marketing

If you want to build an audience, develop relationships, increase trust and authority, which will give you the best, most efficient way to sell products and services, email marketing is essential.

Email Marketing for Small Businesses is a complete 4-week Step-By-Step Email Marketing Crash Course. Use it to get a fast start on building your business with email marketing.

Email Marketing Is King

Here is what smart, successful marketers say about email marketing:

  • I literally built a multi-million-dollar business on the strength of my email list.Ninety percent of my income comes from it. Even today, my email list is my number one business priority and asset. - Michael Hyatt, Bestselling author, trainer and blogger
  • Without a doubt, our email list is the best investment we've ever made. - Douglas Karr, Marketing Tech Blog.
  • Email is the most important channel for you to cultivate. - Michael Stelzner, Social Media Examiner.


 

Five Reasons Why You Need Email Marketing

1. Affordable - no other form of advertising comes close the dirt-cheap cost to send messages. TV ads cost in the hundreds of thousands or millions. The CPM (cost-per-thousand) and low response rates for print ads make them unattractive, even if your media buys keep newspapers and magazines alive. Direct mail costs more than $600 per thousand pieces. With email, there are almost no costs at all. But its low cost only makes the argument stronger that email marketing is the most cost-effective advertising method available today.

2. Measurable - with TV, radio, and direct mail, you never know who is watching, listening, or reading your messages. With email, you can know which messages get opened and which links get clicked. Email easily beats its competition from a measurability standpoint.

3. Ownership - with other means of marketing that involves third-parties, whether social media, print, radio or TV, you pay for access to the platforms list. You can lose access for multiple reasons at any time. You are always at risk if your marketing is solely dependent on third-party channels. Your email list is a bottom-line asset for your business. It generates ongoing revenue for you now and will increase your company value if you decide to sell your business.

4. Effectiveness - According to Dialogtech, email is nearly 40 times better than Facebook and Twitter at acquiring customers (McKinsey & Company). Email is often more personal than social channels. You can customize your emails to a particular recipient (different subject lines, including their name, offers based on past purchases, etc.) making it much more likely they open your emails and act.

5. Personalization - using marketing automation with your email marketing, you can create personalized marketing experiences based on customer preferences and behaviors. This type of marketing is more powerful, efficient, and profitable than any of its competitors.

Check Out the Course Curriculum

down arrow email marketing curriculum This 4-week crash course packs a punch. You can see all you will learn below. Make sure you click the down arrow (at the bottom of the list of course lectures below) to see all of the course content. It is loaded with useful information, and profitable, actionable advice. You will find lots of help and inspiration to get your email marketing program off to a flying start.

Class Curriculum


  Opt-in Tactics and Landing Pages
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  What Are Landing Pages?
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  Creating Autoresponder Sequences
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  Creating Ongoing Relationships with Subscribers
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  Making Money with Your List
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  List Segmentation
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  Deliverability - Getting to the Inbox
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  The Importance of List Maintenance
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Your Instructor


Barney Davey
Barney Davey

Hi! I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.

I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.

We served a variety of small business markets, including:

  • Artists, Galleries, Publishers & Picture Framing Retailers
  • Property & Casualty Insurance Agents
  • Life & Health Insurance Agents
  • Private Club Management & Operations
  • Hospitality & Travel
  • Interior Design & Decorative Accessories

The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.

Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.

Get 30 years of experience.

I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.

Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.

As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.

Experience pays off for my artist followers and me.

Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.

I am the author of six bestselling books on the business of art:

  • Straight Advice: How to Market Art Online
  • Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career
  • How to Sell Art to Interior Designers
  • The Zen of Selling Art
  • How to Profit from the Art Print Market
  • How to Price Digital Fine Art Prints


These books make an impact and have staying power.

These books have an ongoing impact in the marketplace. Here is a recent screenshot from the Amazon Kindle top 1oo "Business of Art" list. It shows four of my books listed in the top 16 on the list.

Barney Davey Four Books in Top 20

I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.

My articles have been published in Art World News, Art Business News and The Artist’s Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.


I have been featured in, written for or worked with these industry leading media companies, and more.

Artists Hone Their Art Marketing Skills with My Help.

I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.

You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.

I was honored to be interviewed by Bottom Line Personal in December 2016. Its 750,000 circulation helped boost my bottom line that month.

I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.

I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.


"This is an excellent course — definitely worth checking out!"

- James Daniels, Luthier, Musician

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!