Art Business Basics

An Encyclopedia for the Business of Art - Everything Artists Need to Know about Business

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It's the Art Business Encyclopedia. You'll Love the Advice You Find Here.

It's all the information you need to make smart, profitable business decisions about your art career.

According to Wikipedia an encyclopedia is a reference compendium holding a comprehensive summary of information from either all branches of knowledge or a particular branch of knowledge. This course is the comprehensive art business branch of knowledge.

The Art Business Basics course is set up to help artists get a handle on the many aspects of running a successful art business. In this course, you will gain powerful insights on basic art business operations.

There is so much you need to know as artist.

Now you can get useful information and practical advice in one place. Here are some lessons designed to help you operate smoothly and profitably. Check out the curriculum below for the full slate:

  • Domain Names
  • Business Names
  • Legal Issues
  • Banking, Finances, Taxes, and Inventory
  • Goal Setting and Resource Assessment
  • Pricing
  • Email for artists
  • Blogging for artists
  • Websites for artists
  • Selling Art at Shows
  • Licensing Art
  • Self-publishing and Working with Publishers

There are books, online training, and college level courses on many of these topics. This course is not intended to replace getting in-depth information when you need it. What you get is pertinent knowledge. It's enough to make you conversant about a topic. The insights and understanding you gain will help you make smart, informed decisions about your career. It will make easy for you to know when you need additional training.

Your Art Business Basics Course is Like an Encyclopedia

That is where you get an extensive synopsis or overview on a given subject. In many cases, the information you receive here will be all you need to go about your business.

Your intelligence and instincts will guide you to go deeper on a topic when it is needed. For instance, you may want to seriously explore how you can immerse your art in the licensing business. In that case, you will want to find books, websites, coaches and training programs to help you. I'll do my best to give you adequate resources to move you in the right direction through links and suggestions in the topic resource sections.

Join now and take any of the lessons listed as preview below free!


Class Curriculum

Available in days
days after you enroll

Your Instructor

Barney Davey
Barney Davey

Hi! I'm Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can serve your efforts to create a prosperous career.

I launched a marketing and advertising business in my 20s and sold it to take a position as a senior account executive at a top trade magazine publishing and trade show exhibition company.

We served a variety of small business markets, including:

  • Artists, Galleries, Publishers & Picture Framing Retailers
  • Property & Casualty Insurance Agents
  • Life & Health Insurance Agents
  • Private Club Management & Operations
  • Hospitality & Travel
  • Interior Design & Decorative Accessories

The exposure into how small businesses succeeded in such a wide range of industries was a fantastic learning experience. I use the wisdom and insights I gained to help artists and other small business entrepreneurs create profitable marketing systems.

Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.

Get 30 years of experience.

I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.

Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.

As a result of my attendance at more than 200 art tradeshows, I got to know many of the industry's most successful artists. Traveling to shows gave me a unique chance to observe their best marketing practices.

Experience pays off for my artist followers and me.

Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.

I am the author of six bestselling books on the business of art:

  • Straight Advice: How to Market Art Online
  • Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career
  • How to Sell Art to Interior Designers
  • The Zen of Selling Art
  • How to Profit from the Art Print Market
  • How to Price Digital Fine Art Prints

These books make an impact and have staying power.

These books have an ongoing impact in the marketplace. Here is a recent screenshot from the Amazon Kindle top 1oo "Business of Art" list. It shows four of my books listed in the top 16 on the list.

Barney Davey Four Books in Top 20

I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.

My articles have been published in Art World News, Art Business News and The Artist’s Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.

I have been featured in, written for or worked with these industry leading media companies, and more.

Artists Hone Their Art Marketing Skills with My Help.

I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.

You can get a clear idea of the marketing insights and industry knowledge I share by visiting my Art Marketing News blog. You’ll find more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.

I was honored to be interviewed by Bottom Line Personal in December 2016. Its 750,000 circulation helped boost my bottom line that month.

I'm telling you these things because I want you to have confidence and enthusiasm that my advice can help steer you to a better career. I've devoted most of my business activities and all my passion towards helping artists for nearly 30 years.

I know the work I'm doing to help artists now is the best I've done. It's a happy marriage of passion, productivity, and purpose. My plans to offer more courses and relevant information for artists are just getting started and getting better all the time.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!