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  Ideal Buyer Overview

Overview

In this lesson, you will gain insights on why you need to develop an ideal buyer customer persona or avatar. That it is the first lesson in the series signals the importance of this grasping this training and completing the assignment of creating your collector avatar.

Understanding the Value of a Customer Persona

What Is an Ideal Buyer Customer Persona?

A customer persona, or avatar, is as close to a real person as you can imagine. It is an ideal composite of demographics, psychographics, characteristics, habits, and behaviors of many people.

A Mighty Few Can Seal Your Success

The more you know and understand who is your ideal buyer, the less time and money you spend on marketing to those who are unlikely to buy your art. You only need a 100 - 200 loyal buyers who purchase your work directly from you in order to sell the majority of your work to people who know you.

Study, absorb and apply the lessons here to begin building a base of direct buying customers who will stick with you throughout your career. Doing this takes away from the pressure and worry that are part of dealing with third party distribution channels whether a gallery, dealer, publisher or agent.

You may still want to sell through third parties. Now, with your own client base they become less important to you and you become more important to them.

  • Video Version: The video below is my narration of all the Identifying Your Ideal Buyer lessons outlined in the curriculum seen on the left sidebar.
  • Audio Version: You can also download a mp3 version of this narration at bdavey.co/find1

Seven things you’ll enjoy when you get your avatar working for you:

  1. Your prospects for new sales are pre-qualified.
  2. Your cost per lead for new prospects gets much cheaper.
  3. Pre-qualified prospects are much easier to convince and convert to buyers and collectors.
  4. Leads that fit your avatar’s description will make you the most money.
  5. As buyers, they will be your happiest customers who cause you the least problems.
  6. Since few artists know to create an avatar, you give yourself a tremendous competitive advantage.
  7. You immunize your sales from distribution channel disruption such as galleries closing, or a social media platform failing.

When you have completed your mind map assignment, you can mark this lesson complete and move to the next lesson. Access to new lessons is emailed to you every seven days to give you adequate time to work on your weekly assignment.

New Lessons Are Unlocked Every Seven Days

When you have completed your create avatar worksheet, you can mark this lesson complete and move to the next lesson. Access to new lessons is emailed to you every seven days to give you adequate time to work on your weekly assignment.

Please don't rush your learning. This is training that you will use for the rest of your career. Use the seven-day intervals to study and absorb the materials. Use the time to work on completing your assignments