Building Your List
When it comes to marketing, it’s easy to say that everything is important, but – besides crafting a consistent and impressive tone and style for your marketing – list-building is the key to your growth and profitability. How you go about it is every way you can imagine.
Growing Your Email Marketing List
Capturing email addresses requires your ongoing attention. If you work to make it an ingrained daily habit, your list will grow fast. There are many opportunities for you to collect email addresses.
Your website, blog, newsletter, email signature and social media are among the most useful. With them, you can include an enticing web form or link to make it easy to join your list. All email marketing service providers offer web forms to enable quick, painless sign-ups to your list.
Just remember to ask for permission to add someone when exchanging information during in-person encounters. A good practice is to follow up immediately with a thank you, with a reminder to each one about that inclusion. Auto-responders are ideal for this purpose. I'll cover them in a later discussion.
High visibility opportunities for growing email marketing lists for artists are gallery shows, art shows and tradeshows. Also, presentations and public speaking give you an easy way to collect email addresses. Take the time to tell attendees what they’ll receive for subscribing so they’ll know what to expect from your messages.
At your art fair or festival booth, place a mailing list sign-up sheet on one of your tables. Use bright signage to attract attention. Include a link to your email marketing list form on your business cards, brochures, flyers and postcards.
Use a URL shortener to make an easy-to-remember personalized link. I use x.co/barney for my Art Marketing News email-marketing list.
Give a Little, Get a Lot
It’s a fact that if you give people something, they’re much more inclined to give back to you. Entice your email marketing list prospects with an offer or a gift. Some suggestions are exclusive discounts, offers to join your fan club with advance notice on new images and products, invitations to private-showing parties, free shipping, or free hanging/installation for local collectors.